Overview
Darius Labelle is Managing Director of November Five, a role he took up in January 2026. He is based in Dubai, and states expertise in CX, digital marketing, digital transformation, marketing strategy and integrated brand marketing.
Before joining November Five, he was President of BPG Group from March 2022 to August 2025, and Managing Director of Havas CX from December 2018 to March 2022. Between January 2016 and December 2018 he was a partner and general manager at PENSO, and before that spent a year as General Manager at Ogilvy. He was Head of Client Services at Havas from August 2012 to February 2015, and Head of Account Management at Publicis Sapient from January 2010 to August 2012. Earlier in his career he was an Account Director at Ogilvy and an Account Manager at Proximity Worldwide.
He studied History and Economics at Queen's University and completed executive education in business and corporate communications at The Wharton School.
Career history
In the news
- Brands must move beyond frictionless customer experiences and design memorable moments that build trust, recognition and long-term preference. Vincent Pauwels from November Five talks through why memorability is the new measure. "Much of the conversation around CX still revolves around reducing effort or introducing moments of delight. A more useful question is simpler: what will my customer remember about this experience six months from now? Answering that question requires understanding why someone chose a brand in the
- Most AI spend in customer experience chases automation and scale. That is the easy answer: "make it quicker / cheaper / more..." The real solutions sit underneath, in the data and the design. Supercharging customer experience. New article for Inc. Arabia Link in comments.
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