Overview
David Grunewald is the founder of pluginto, which he started in June 2023, and is based in Brussels. He states expertise in generative AI, AI strategy, AI training, prompt engineering and artificial intelligence.
He also teaches at Ichec Brussels Management School, having begun in March 2023, at the Université libre de Bruxelles, where he has taught e-communication since March 2014, and at ECS (European Communication School) since 2012. He previously taught at Ihecs - Haute Ecole Gallilee from October 2008 to June 2021, at CAD - College of Advertising and Design from 2008 to 2015, and at CREA - OMNES Education from 2012 to 2014.
From January 2021 to June 2023 he was chief executive officer of Havas Brussels. He had been chief executive officer of J. Walter Thompson Worldwide and of Mirum Agency Belgium from June 2015, roles he held until December 2020 and January 2021 respectively. Between February 2011 and June 2015 he headed Emakina/Agency and was director of strategy at Emakina Agency, and from 2006 to 2011 he was general manager of Troy Agency. He was general manager of Young & Rubicam Belgium in 2006, account director at Duval Guillaume from 2004 to 2006 and at TBWA\Belgium from 2002 to 2004, and account manager at Ogilvy & Mather from 1995 to 2002.
He holds a master's degree in communication and advertising from IHECS, completed in 1995, and followed the MIT Sloan School of Management executive programme on artificial intelligence and its implications for business strategy in 2023.
Career history
In the news
- OpenAI, Meta, and Google want AI agents to do everything for you. But popular services on the Web aren’t letting that happen https://lnkd.in/eD9uQwTq
- Anthropic has launched Claude Duet, a new standalone app built for professionals and small business owners with more on their plates than they can track https://lnkd.in/e23Mc6zN
- Apps, connectors, marketplaces, commerce protocols, and payment systems are beginning to form around AI platforms https://lnkd.in/eUp5v9yC
- I had the pleasure of being invited by the Ambassador of Belgium to Jordan, H.E. Gianmarco Rizzoa as a guest speaker at a dinner discussion at the Belgian Residence this Monday evening. The Ambassador asked me to give a presentation and to lead the discussion on the impact of AI on journalism and the lessons for newsrooms in Jordan. Three themes dominated the conversation. 1. Is the rapid evolution of AI becoming a threat to journalists, with its impact on job losses and replacement? 2. Data sovereignty, and the dependence of
- I was honoured to take part in the “Future of Media & Communications” Forum in Amman, organised by the Center for Defending Freedom of Journalists (CDFJ), with the support of the Embassy of Belgium in Jordan. On 10 and 11 October, I joined a panel on how AI is reshaping the newsroom and the work of journalists, and shared my views with media professionals from Jordan and across the Middle East. My two points. #From isolated agents to a team of agents. Most newsrooms already use separate agents. One for research, one for writing,
- An AI agent can become misaligned despite being prompted to act in the user’s best interest https://lnkd.in/ebjxU6Fu
- OpenAI announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories https://lnkd.in/eZuA9QDT
- Introducing dots: a whole new way to work with AI https://lnkd.in/eWKksDH4
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