Overview
Diony McPherson is based in Sydney and is a co-founder of djubble, a role held since April 2022. Since November 2016 McPherson has also been a co-founder of Paperform Pty. Ltd.
From September 2015 to March 2017 McPherson was manager of Google Arts & Culture AU & NZ at Google. Earlier roles included assistant curator at Courage to Care from May 2014 to January 2015, visitor interpretation officer at Sydney Living Museums during 2014, and curatorial assistant at the Museum of Applied Arts and Sciences from February 2013 to September 2015. McPherson was an academic tutor at Macquarie University from January 2011 to March 2012 and programs coordinator and financial officer at Abbotsford Presbyterian from March 2010 to April 2014.
McPherson completed a Master of Museum Studies at the University of Sydney in 2013 and a Bachelor of Ancient History (Hons) at Macquarie University, studying language interpretation and translation, from 2007 to 2010, having gained the Higher School Certificate at Orara High School.
Career history
In the news
- I think most folks are now across the PHP incident that came to a head yesterday (impacting around 70% of tech), but I wanted to take a minute to say how proud I was of our senior devs Dean McPherson and Josh Cuneo in their handling of the issue. They identified it early, put in preventative measures to both address the rumoured issue as well as ensure we could get the patch in place as seamlessly as possible, or even take down site should we need more time whilst ensuring a secure product (it never came to that). I had the
- I know the biggest gift any vendor can give me is relief. Just knowing that something is going to be automated well and leave room for me to do what automation can't is all I'm asking for. So I wrote a thing about it.
- I remember talking to Tom when I used to do Customer Success in the early days of Paperform. Staying in the trenches is invaluable ❤️
- Earlier this year I met with an enterprise customer whose goal was to simply digitise hundreds of PDF forms. In 2026. That's not an unusual goal for many customers. There's an assumption running through tech at the moment that AI lifted everyone's technical ability. It didn't. What it did was widen the gap. The people who were already comfortable building things are now dramatically more capable. The people who were intimidated by technology are exactly as intimidated as they were, except now the distance between them and everyone
- After the dust has settled some, the AI storm seems to have just widened a gap between those who love the problem solving process, and the operators who are drowning in things that need doing. There is massive opportunity for those of us running SaaS to handle complexity and support operators well. The tinkerers can go vibe code, and for everyone else who's drowning, we at Paperform are going to get you back on dry ground and thriving. What am I going on about? This 👇
- ChatGPT only two options for cover images (after much arguing): 1. generate an AI version of you even though I have a perfectly good, real image of you. 2. if I do use your perfectly good, real image, I will make it look as ugly as possible I guess that's going to be true for all LLM outputs - a distorted reality or manufacturing AI's "better" version of it. But I like my wrinkles (sort of). I went with the top image, because I don't want people to mistakenly think our site is broken.
- The best part of prepping our company retros? Seeing these stats - 28M submissions, 70K docs signed, and $95M made by our users. It's good to help others get results 🥳
- You've got a choice as a business operator - either dismiss the feedback that's hard to hear or engage. I had a brilliant conversation recently with Nikki Elbaz - her framework is the best I've seen for holistically assessing retention opportunities. I usually have about a million thoughts running through my head when it comes to feedback, and there's a process here that organises those thoughts.
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