Overview
Frederic Ledoux is a co-founder of Bemoov Bikes, a role he has held since January 2020, when he also became its chief executive. He is based in Namur. He has been a partner at Snark Productions since January 2000 and a partner at Ripley since January 1996.
From September 2013 to January 2020 he was president of TV PROD, the Union Professionnelle des Producteurs TV de Wallonie et de Bruxelles, now UPTV&M. Earlier he was general manager of Splendor Flandria from July 1991 to July 1996, a producer at Supervision from July 1989 to June 1991, and a sales representative at Mosa Toys from January 1985 to September 1987.
He studied business administration at IHEES from 1987 to 1989. He gives his areas of expertise as brand development, brand identity, digital marketing, media production and strategic development.
Career history
- FounderBemoov Bikes
In the news
- Pro Days Paris : quelle énergie ! 🚲🔥 Merci à tous ceux qui sont passés nous voir aux Salon Vélo PRODAYS sur le stand Bemoov Bikes : magasins, partenaires, distributeurs, passionnés de vélo… vos retours nous ont vraiment boostés. Une chose est claire : le vélo enfant premium accélère fort. Et pour les magasins, c’est une vraie opportunité. Avec Bemoov, ils ne rentrent pas simplement une gamme enfant de plus : ils proposent à leurs clients une offre complète et unique, pour répondre à tous les besoins des enfants. De
- Retrouvez-nous jusqu’à mardi aux Pro Days, stand A29 ! Venez découvrir notre gamme 2026 : apprentissage, VTC, city, route/gravel et VTT. Une collection unique qui accompagne les enfants à chaque étape de leur progression et dans tous leurs usages. 📈 Dans un marché en pleine évolution, le segment du vélo enfant premium poursuit sa croissance à travers toute l’Europe. Plus que jamais, les familles recherchent des vélos plus légers, plus performants et plus durables. 🍫 Et parce que nous sommes Belges… nous vous attendons aussi avec
- Bonjour le réseau, Suite à un imprévu, nous recherchons pour demain une paire de bras (et une tête bien faite 😉 ) pour nous aider au déchargement et au montage du stand Bemoov lors des Pro Days, au salon Porte de Versailles à Paris. Le créneau est de 6 h, de 12 h à 18 h. Si vous pouvez transmettre à des étudiants ou des jobbistes que vous en connaissez, ils peuvent prendre contact avec nous en message privé. Merci par avance !
- Another important milestone for Bemoov. We are proud to announce our partnership with Bicyclic Groupe, the largest bike retail chain in Wallonia and part of the Steveny Group. Thanks to Pierre Delaey, the Bicyclic teams and Dany Vogts for making this launch possible across 11 stores. Through this partnership, Bemoov Bikes becomes the reference premium kids' bike brand within the Bicyclic network. We are especially happy that this launch is also the first large-scale deployment of our new brand identity: 🚴♀️ Born to Bemoov ! 🌍
- See you at EUROBIKE! I'll be in Frankfurt next week meeting retailers, distributors, suppliers and friends from across the cycling industry. As Bemoov Bikes continues to scale across Europe, I'm looking forward to discussing new opportunities, partnerships and the future of one of the most exciting segments in our industry: premium kids' bikes. If you're attending Eurobike, let's connect ! 🇧🇪 Building the next great European kids' bike brand. #Eurobike #Bemoov #KidsBikes #CyclingIndustry
- Welcome aboard, Dany! I'm delighted to announce that Dany Vogts is joining the Bemoov Bikes adventure. With nearly 20 years of experience in the bicycle industry, working alongside leading distributors across Benelux, Germany, Austria and Eastern Europe, Dany brings extensive market knowledge, a strong international network and deep expertise in business development and brand building. What impressed me most, beyond his track record, was his vision of the market, his pragmatic mindset and his ability to build long-term
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