Overview
Guillaume Boutin was appointed CEO Vodafone Investments & Strategy and a member of the Vodafone Group Executive Committee on 15 May 2025. He took over the remit from Serpil Timuray, who left Vodafone at the end of June after fifteen years with the company. Before Vodafone he was Chief Executive Officer of Proximus, the Belgian telecommunications operator, which he had joined in 2017 as Chief Consumer Market Officer. The Proximus board decided on 27 November 2019 to appoint him group CEO effective 1 December 2019 for a six-year term, succeeding Dominique Leroy. He was 45 at the time. During five years as CEO he ran the bold2025 strategy, accelerated the fibre and 5G rollout in Belgium, signed cooperation agreements with competing operators to reduce duplicate fibre construction, created Proximus NXT and launched Proximus Global. Proximus announced in February 2025 that he would join Vodafone and leave the group in mid-May, closing seven years at the company. Boutin is also Lead Independent Director of Pluxee, where he sits on the audit committee and on the nomination and remuneration committee. He holds a master's in corporate finance from HEC Paris and an executive MBA from INSEAD.
He joined SFR in 2003 and held positions in strategy, finance and marketing there, including chief financial officer and chief marketing officer. In 2015 he moved to Canal+ Group as Chief Marketing Officer. He arrived at Proximus in 2017 as Chief Consumer Market Officer, leading the consumer business unit, and was named group CEO two years later.
In the news
- As children across Europe head back to school, the launch of the EU Kids Act is a timely reminder of the importance of helping young people navigate the digital world safely and confidently. This week, Vodafone Foundation and Save the Children UK are launching new digital wellbeing resources for schools, teachers and families across Europe, helping children build healthy digital habits, strengthen critical thinking and develop confidence online. The EU Kids Act highlights important challenges facing young people online. Alongside
- The best partnerships work both ways. Since 2022, TELUS and Vodafone have worked together to share expertise, learn from one another and explore new opportunities for our customers and businesses. Vodafone brings experience from operating across multiple markets, while TELUS has built impressive capabilities in areas like digital customer experience, health and AI. Bringing our different strengths together creates opportunities for both of us. TELUS is one of 27 operators we work with through Vodafone Partners, across more than 40
- Earlier this year, I helped judge Vodafone Foundation's Skills Upload Jr Challenge, which brought together young people from across Europe to develop ideas around wellbeing for the digital world they're growing up in. This week, the winning team from Greece visited London. Their project, CALMify AI, uses technology to help tackle study-related stress and support student wellbeing. There was a lot of creativity and maturity across the entries, and it was a good reminder that young people should have a say in how technology develops
- It’s been a strong start to FY27 for Vodafone. Last week, we shared our Q1 trading update, highlighting the progress we’re making across the Group. We also announced the completion of the buyout of CK Hutchison’s stake in VodafoneThree, taking full ownership of the UK’s largest mobile operator. Today, we announced the completion of Vodafone’s sale of its interests in VodafoneZiggo to Liberty Global. The transaction delivers €1 billion in cash to Vodafone and a 10% shareholding in Ziggo Group, while marking a new chapter in our
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