Overview
Rademaker started the company on the observation that people turn to YouTube to repair things at home, and set out to make the same kind of knowledge transfer possible at work. The business trades as Manual.to under the Belgian entity Binders Media, registered in Ghent in June 2016. Early traction came through corporate programmes. In September 2017 Microsoft selected the company for its Accelerator, giving it 500,000 US dollars in cloud credits and software support and four months of free workspace at its London office. In October 2018 the company took first prize in the Mission Moon: Essential Technologies category at the iGMO EY Vlerick Launchpad event, and in December 2018 it won Flanders' Bizon Corporate Venturing Award together with the mattress textiles manufacturer BekaertDeslee. In February 2024 Manual.to joined Hilando Oportunidades, a USAID-backed programme with North Carolina State University's Wilson College of Textiles, UNITEC, Gaston College, Shimmy and the HUGE Textile Cluster, aimed at training more than 1,500 young people in Honduras in technical textiles, with 2 million US dollars of USAID funding. Manual.to reached the Entrepreneurship World Cup global top 100 in October 2024 and was named one of four Barilla Good Food Makers winners in November 2024. More recently the company won the Elia Group Open Innovation Challenge in December 2025, was picked for the Free Electrons 2026 Top 30 by seven utilities, and was the only Belgian company in the 100+ Accelerator's seventh cohort in May 2026.
Jorim Rademaker is co-founder and chief executive officer of Manual.to, a Ghent company whose platform turns video recordings into structured, multilingual step-by-step work instructions delivered through QR codes and links. He founded the company in Ghent in 2016. The legal entity behind it, Binders Media, has a start date of 29 June 2016 and is registered at Volmolenstraat 29 in Ghent, with Rademaker listed as a director since 2 December 2021. Tom De Coninck is co-founder and chief technology officer. The platform produces instructions in more than 200 languages and is used by more than 100,000 workers. Customers named by the company include Barilla, Lonza, Aperam, ABB, Procter & Gamble, CEVA Logistics, DuPont and G4S, and the company has teams in Belgium, the United Kingdom and the United States.
Career history
In the news
- 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗛𝗔𝗣𝗣𝗘𝗡𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗙𝗟𝗢𝗢𝗥.Another proud day for Manual.to. Out of 𝟭𝟯𝟬+ companies, Manual.to was selected as one of seven innovators for the GXO Accelerator — and today the 12-week programme kicked off. GXO is one of the world’s largest logistics companies. 𝟭𝟱𝟬,𝟬𝟬𝟬+ people. Hundreds of sites. Serious operational scale. One message today really resonated: the business doesn’t happen in meeting rooms. It happens with real people, real products, real trucks and real forklifts. Exactly.
- 𝗪𝗘 𝗠𝗔𝗗𝗘 𝗧𝗛𝗘 𝗙𝗜𝗡𝗔𝗟 𝗧𝗢𝗣 𝟭𝟱! 📣Out of 𝟭,𝟭𝟮𝟰 applicants from around the world, Manual.to is one of just 𝟭𝟱 companies selected for the final stage of Free Electrons Program 2026 — working with some of the world’s leading utility companies. Next stop: 𝗟𝗢𝗡𝗗𝗢𝗡 for the Master Module. Then 𝗠𝗢𝗡𝗧𝗥𝗘́𝗔𝗟 for the Grand Finale. Thanks so much to CLP, EDP, E.ON, ESB, Hydro Québec, Origin Energy and PPC S.A. for the vote of confidence and support. First the Top 60. Then the Top 30 and the 𝗟𝗜𝗦𝗕𝗢𝗡
- 𝗟𝗢𝗩𝗘 𝗧𝗢𝗠𝗢𝗥𝗥𝗢𝗪 💛 𝗟𝗢𝗩𝗘 can sound like an unusual word in business. For me, it means genuine 𝗖𝗔𝗥𝗘: caring whether customers succeed, whether users are helped, and whether technology creates meaningful impact. That care also creates 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗬. When something works, the 𝗔𝗠𝗕𝗜𝗧𝗜𝗢𝗡 should be to make it available wherever it can improve people’s work and lives. That is one reason Love Tomorrow matters so much to me. Some of Manual.to’s largest customer relationships began with
- 𝗙𝗥𝗢𝗠 𝗣𝗜𝗧𝗖𝗛 𝗧𝗢 𝗣𝗜𝗟𝗢𝗧 ⚡️It's a wrap on the first in-person Free Electrons Program bootcamp with Maxime Steenbrugge. One high-energy week in 𝗟𝗜𝗦𝗕𝗢𝗡, 𝗣𝗢𝗥𝗧𝗨𝗚𝗔𝗟 with some of the world's largest energy operators — ESB, Origin Energy, E.ON, EDP, CLP, Hydro Québec, PPC S.A. & PPC Romania — together serving more than 𝟴𝟮 𝗠𝗜𝗟𝗟𝗜𝗢𝗡 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦. From 𝟮,𝟱𝟬𝟬 startups, to the 𝗧𝗢𝗣 𝟲𝟬, to the 𝗧𝗢𝗣 𝟯𝟬 — Manual.to made the cut. Now comes the real work: real pilots, real results in real field
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