Overview
Julie Vets is the founder of gofluo, a company she started in January 2017. She is based in Antwerp.
From September 2016 to May 2019 she was a senior product developer at Fashion Club 70 nv, a role she held alongside the early years of gofluo. Before that she spent eight years at FNG Group, joining in September 2008 as a product developer and working as a stylist from September 2009 until August 2016.
Career history
- FounderGOFLUO
In the news
- Last week, I was invited by Wintercircus Ghent Collective for an evening surrounded by ambitious, like-minded people. Julie Dumoulin, Hilde Sevens, Veerle Timmermans and Axelle Moortgat shared their very different journeys of building and growing companies. What stayed with me most? The mindset of: just go for it. Jump. Try. Don’t overthink everything. Solve the problems along the way. Do it with passion, learn fast and you’ll find the right people around you to build it with. GOFLUO was invited to showcase as well, and I brought my
- Mobility week is all about rethinking the way we get from A to B. At GOFLUO that’s top of mind all year round. This week, Provincie Antwerpen launches a new campaign with a simple message: “Speed feels good, arriving feels better.” The campaign encourages more people to cycle to work while highlighting the importance of staying safe on the road, especially as the darker months approach. And of course, a bodyglower couldn’t be missing. The initiative brings together the Province of Antwerp, Stad Antwerpen, Departement
- One to start the week: take your meetings offline and out of WhatsApp. 😉 Have a great workweek!
- Proud to officially add cycling performance to the GOFLUO bodyglower family. Last weekend @Flandrienne event in Gent, we launched "Yvonne", our first performance cycling vest designed specifically for women. Over the years, we’ve heard the same request, bring the GOFLUO approach to visibility into more technical cycling gear. Yvonne is our answer, combining performance, visibility and a female-first fit in one piece. Flandrienne felt like exactly the right place to introduce this item to the world. +1,000 women took to the roads
- A warm welcome to John Zopfi, who is joining the GOFLUO journey to help us grow our presence across Germany, Austria and Switzerland. ✨ From our very first conversations, it felt like a great match. John brings more than 30 years of experience in cycling, running and outdoor, an incredible international network, and just as importantly a real understanding of what we are building as a brand. He immediately saw the opportunity: making visibility not only functional, but something people genuinely want to wear. I’m especially happy
- Throwback to the Riese & Müller GmbH Campus Days! 🚲 @GOFLUO We’re grateful to have been invited into the Riese & Müller inner circle of friends, and to be one of only a few external companies selected to take part in the R&M Open Campus Days. It was a real privilege to spend time with their amazing team, meet so many inspiring dealers and partners, and hear the founders’ stories firsthand. We loved connecting over bikes, mobility, entrepreneurship and everything that makes this industry so special. With the heatwave that week,
- Come say hi to me and Aurélie Dehennin at the Women In Cycling Brunch at EUROBIKE on Friday june 26! In the past, we had the honor twice of speaking at this event, and it's always a pleasure to come back and meet all the amazing women in the cycling industry, reconnect with familiar faces and meet new people who are helping shape the future of "women in cycling". A big shoutout to the always energetic Isabell Eberlein and the volunteers for creating a space and a community where meaningful connections and conversations can happen. It
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