Overview
Laura Vass is CEO of Pronovix Group Bv and is based in Gent. She co-founded Pronovix in October 2005 and remains a co-owner, taking up the role of CEO in October 2017.
She organises and hosts API The Docs, which she has run since June 2017, and has organised the Developer Portal Awards since January 2018. She organised the Amsterdam Write The Docs meetup from October 2017 to April 2024 and co-organised the Brussels Write The Docs meetup between January 2018 and December 2019.
From September 2005 to August 2008 she was a doctoral student at the Functional Genomics Laboratory of the Biological Research Centre of the Hungarian Academy of Sciences, following a PhD programme in functional genomics R&D there. She completed a Master of Chemistry at the University of Szeged, Faculty of Sciences, from 2000 to 2005, with work on zeolites, and studied chemistry and water management at the University of Ghent, Faculty of Sciences, in 2003. She attended Ságvári High School, University of Szeged, from 1994 to 2000, and has taken courses with BootCircle and DDD Academy.
Career history
Media & appearances
- Pronovix Developer PortalsYouTubeDeliberate Complexity Conference | Panel talk | June 29
In the news
- A product microportal is for an API product that has matured into a separately marketed business solution with its own market identity. Within a much larger portfolio, it gives that solution, or a small bundle of closely related APIs, a highly tailored place to explain the product, its business value and the technical capabilities behind it. Product narrative, sales information and technical documentation live together in a focused product experience, while the microportal remains connected to the enterprise developer portal. AEO
- Years of product language, technical documentation and market references spread deep, and well beyond the digital properties a company directly controls. Even across the properties it does control, products, documentation and technical assets can carry different parts of that history forward. In our latest field note, we invite you to see developer portals and technical documentation in a slightly different light: not only as places where integrators find what they need, but as the nimble, first-party surface where a company can
- Want to see how your brand compares? Reach out to Kristof Van Tomme to get started. #Logistics #SupplyChain #APIs #AIVisibility #B2BMarketing #ProductStrategy #TMS
- It’s exciting to see AEO/GEO work move from methodology into practice. Looking at AI share of voice capability by capability gives us a much more nuanced picture of visibility and plenty to learn from what sits behind the numbers. I wrote about some of those lessons, and what we learned while developing the approach, here: https://lnkd.in/eXMg_Ekz
- What does AI share of voice mean when the product is an API? Brand teams and their agencies are already establishing baselines, refining prompt sets, comparing share of voice, analyzing sources and testing interventions, even though AEO/GEO practice is far from settled. I listened to two practitioner panels at Visible Amsterdam to understand how they are approaching the work. I wrote up what I learned, where it transfers, and where the API case becomes different. Full article: https://lnkd.in/eXMg_Ekz https://lnkd.in/eQKvbfP3
- When was the last time someone looked at your business proposition and your API proposition side by side? How well are the connections between your business solutions, capabilities and APIs expressed publicly? This is one of the questions we examine in a new Competitive API Capability Benchmark at Pronovix. It builds on our work researching, designing and building developer portals and API documentation. We select your most important API capabilities to compare how they surface and are evaluated alongside 2–10 relevant
- Wait, so a buyer could ask AI for something we offer, and get our competitors instead?” Yes. How well are the connections between your business solutions, capabilities and APIs expressed publicly? This is one of the questions we examine in a new Competitive API Capability Benchmark at Pronovix. It builds on our work researching, designing and building developer portals and API documentation. We select your most important API capabilities to compare how they surface and are evaluated alongside 2–10 relevant competitors. We also
- 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗣𝗼𝗿𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝟭𝟱 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 🥁 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲! Speaker Laura Vass will discuss a problem that becomes visible on developer portals: the business context around APIs is spread across teams, each holding a necessary but incomplete part of the picture. People carry the translation between technical implementation and business intent, but what happens when discovery and evaluation take place through channels mediated by LLMs? Relationships that are not explicit in
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