In the news
- On 13 November I'm on a panel at Inside The Circle, presented by Paylogic | See Tickets GmbH: Future Meets Experience. We'll be talking about how younger organisations build concepts and communities while audience behaviour keeps changing. It's a topic I think about daily, so looking forward to share my experiences. I've been going to Inside The Circle as a visitor for years. This time I'm on the other side of it. Funny how things go! If you're there, let's connect. P.S.: We’re also hosting a stage with From Dusk Till Dawn at
- On 13 November I'm on a panel at Inside The Circle, presented by Eventim Benelux: Future Meets Experience. We'll be talking about how younger organisations build concepts and communities while audience behaviour keeps changing. It's a topic I think about daily, so looking forward to share my experiences. I've been going to Inside The Circle as a visitor for years. This time I'm on the other side of it. Funny how things go! If you're there, let's connect. P.S.: We’re also hosting a stage with From Dusk Till Dawn at Full Circle
- What stays with me from Thursday: people flew in from all over the world for this night. Some of our community came for just one day, only for this event, and went home the day after. That still blows my mind. Thank you to everyone who came, and to Isolate and Rummel for doing this together.
- I heard a lot of people say this week that Amsterdam Dance Event isn't what it used to be. Too expensive. 700€ for a pro pass. Too spread out. 50€ for a 10min Uber ride. Everything used to be in one street. I get it. But I still think it's worth it. It's the one week of the year where so much of the industry is in the same city. If you want to meet people, you can, even if it means crossing town. The expensive part is real. I had no pro pass but booked my meetings in bars. I even stayed in a hostel to keep it affordable. Took
- Next week is the biggest week of the year: Amsterdam Dance Event I’ll be in Amsterdam from Wednesday till Monday. The days are filling up with meetings and there are two moments not to miss: Thursday 22.10: our own From Dusk Till Dawn event at Noorderlicht Café Friday 23.10: Pegassi All Day by Sweet Nothing at HEMKADE 48 I recently started handling partnerships for MODUL'AIR and the group around Sweet Nothing / Pegassi. At ADE to connect with promoters, venues and brands working in music and nightlife. Especially if you're building
- I’m happy to share that I’m starting a new position as Freelance Partnership Manager at MODUL'AIR!
- From a 6 A.M. dance floor conversation in Poland to Partnership Manager at MODUL'AIR. Last summer I met Tom Geysen at Garbicz Festival. We had a short talk about events, festivals and what the scene could be. Back in Belgium I went by the MODUL’AIR office to continue it, and met Lars and Gilles too. It’s clear we want the same thing: bringing people together and giving them the best experience possible. There was no partnerships role open, and I wasn’t even looking for a job. But there was a real challenge, a plan and a lot of
- Past year I talked to a lot of brands and festivals about partnerships. Almost every conversation starts the same way: how many visitors? Fair question. It's easy to count. But is that the metric we want? Online, brands see everything. Who clicked, who came back, what they did next. At a physical event they get a number. I've been building From Dusk Till Dawn for 4 years, after 8 years in B2B marketing & business development. And I still don't see real impact in that number or in touchpoints. Visitors are the start of the
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