Overview
Khamraeva worked as a company auditor for close to fifteen years, including more than a decade at Big Four audit firms. She has said she left the profession because she felt the value she could offer was being held back. The company joined the latest cohort of Start it, Belgium's largest startup accelerator, took third place at Nexus Luxembourg, and secured a EUR 750,000 pre-seed investment from Smartfin announced in May 2025. Jonas Plancke, who led Audit Transformation at PwC for a decade, joined the leadership team in May 2026, and in July 2026 the company closed a EUR 2 million seed round led by Smartfin with participation from business angels.
Natalia Khamraeva is the founder of Auditstage, a Belgian technology company she started in 2024 to build an AI-powered collaboration platform for financial audits. The platform helps audit firms and their clients complete audits faster and with greater transparency, covering the audit lifecycle from data ingestion through sign-off with automated working paper generation and AI-assisted drafting that cites its sources. Khamraeva is a certified auditor. She spent over a decade at Big Four audit firms and worked as a company auditor for close to fifteen years before leaving to launch Auditstage. She was born in Moscow and moved to Belgium at age eleven in 1999. Auditstage raised EUR 750,000 in pre-seed funding from Smartfin, the venture capital firm co-founded by Jürgen Ingels, announced in May 2025. In July 2026 the company raised a EUR 2 million seed round led by Smartfin with participation from business angels, to fund product engineering, infrastructure for enterprise operations, and a commercial rollout to early-adopter firms. The company works with a select group of audit firms as pilot participants and operates a hub in Belgium alongside an international engineering unit. Its leadership team consists of Khamraeva, Jonas Plancke, and Valérie Brouwers.
Career history
Insights & ideas
The through-line
Across the weekly updates, Natalia Khamraeva keeps returning to one idea: building Auditstage is a slow, obsessive process of earning trust, both from auditors who protect their reputations every day and from investors and partners who take a bet on an unproven vision. Early on that pressure was personal and existential, she describes feeling, right after the first funding announcement, "pressure to prove that the crazy vision in my head could actually become reality" [5]. Over the following weeks the focus shifts from proving the vision to scaling it: hardening the product for enterprise-grade audit firms [1][6], growing the team [7], and finally taking the product to market with dedicated support structures [4][8]. What does not change is the insistence on rigor: whether it's testing the platform herself with five laptops or requiring audit expertise from anyone who touches the product, she treats auditing software as something that cannot be built casually [2][6].
On quality assurance
Khamraeva describes personally stress-testing the platform "trying to break the happy flow and find things an auditor isn't supposed to do, but potentially could if we missed something" [2], with the explicit goal to "find it before our clients do" [2]. This extends to how she frames the team's broader effort: "we've been obsessed with getting our product right from day one" [8], and building for auditors is "not something you do with a bit of overnight coding experience" [6], but instead requires assembling combined expertise she quantifies as "272.000 hours of combined experience in software development and financial auditing" [6].
On adoption and trust in a regulated profession
A recurring theme is that shipping code is not enough for a highly regulated profession like auditing. She states the company's promise "since day one" that "we do not only ship code, but also help with the adoption of our software in the field by doing something that none of our competitors do" [4], operationalized through a dedicated "Audit Champion" who joins each firm's team with "at least four years of audit experience" [4]. On the question of AI trust specifically, after a podcast dilemma about which auditor to fear more, she concludes "the bigger risk is the auditor who blindly trusts AI" [9], and describes the challenge of a public webinar as "finding the right balance" to make AI "practical for a room full of auditors with completely different levels of experience" [10].
On building the company together
Khamraeva frames growth as something done with others, not alone. She writes that "building a company together" means working with "people who get in the trenches" who "arrange meetings, challenge the thinking, open doors, share the vision, and help move the mountain one stone at a time" [8]. This is echoed in her framing of milestones as validation earned rather than given: "Every euro has to be earned" [3], and in her description of raising the seed round as turning early engines "into a complex sequence of AI agents" and shipping "the most complete auditing software that has ever existed" [5]. Team growth is treated as a milestone in its own right, marked by hires like Kaustav Das and the move to a shared office space after "months of working remotely" [7].
From the stage
In the podcast interview, Khamraeva describes a biographical and motivational arc not covered in the written posts: she worked as an auditor for nearly 15 years in corporate settings, where she "accumulated frustrations about inefficient and tedious tasks," and says AI "opened possibilities for her to address these frustrations," which led her to found Auditstage [13]. She also describes her current day-to-day as centered on "product development, software writing, and experimentation," while acknowledging that her role "will shift toward sales as the company scales" [13].
Takeaways
- Auditstage's QA process is personally driven: Khamraeva runs manual adversarial testing across the platform herself before customers can find gaps [2].
- The company differentiates on adoption support, assigning every audit firm a dedicated "Audit Champion" with real audit experience rather than just shipping software [4].
- Her stated view on AI risk in auditing is that overtrust, not underuse, is the bigger danger for the profession [9].
- Fundraising and partnership wins (Smartfin seed round, Microsoft sponsorship) are framed by her as hard-earned validation of a vision that started as personal pressure to prove itself [3][5].
- Her founder identity traces directly back to nearly 15 years of auditor frustrations that AI made addressable, a detail she discusses on the podcast but not in her written posts [13].
Media & appearances
- All Colors of CommunicationYouTubeAll Colors vraagt door - Natalia Khamraeva - Founder & CEO bij AuditstageNatalia Khamraeva discusses her transition from working as an auditor for nearly 15 years in corporate, where she accumulated frustrations about inefficient and tedious tasks, to founding Auditstage as a startup CEO building software to make auditing more efficient and enjoyable. She explains that AI opened possibilities for her to address these frustrations, and her current days involve product development, software writing, and experimentation, though her role will shift toward sales as the company scales.
- auditstageYouTubeAll Colors Vraagt Door - Podcast met Natalia Khamraeva (Dutch Only)
In the news
- Week 68 after press release Will AI replace auditors? No, it won’t. Those who think it will can kindly leave the chat now :) Will it have a huge impact on the audit profession? Yes. It will. And as a technology company building core operating software for financial auditors, we at Auditstage have a responsibility for how AI impacts the profession For me, that responsibility is sacred At Auditstage we translate that responsibility into one very simple question. One that comes before profits, before features, and before whoever wants
- AI als gamechanger van het beroep van bedrijfdrevisor! Op 21 september ga ik in gesprek met Natalia Khamraeva over AI. Bedankt Instituut van de Bedrijfsrevisoren - Institut des Réviseurs d'Entreprises!
- Week 67 after the press release Ding dong… the auditor is here 🔔 Next week is the National Auditors Day, organised by the Belgian Instituut van de Bedrijfsrevisoren-Institut des Réviseurs d'Entreprises, where Jürgen Ingels and I will be joining a panel on how AI will shape the future of our profession So for the “Where do you see yourself in five years?” question we had the genious idea of answering it with frames rather than with words 🎬 Well that was fun… in my mind 😁 but luckily it turned out to be even more fun in
- Week 66 after press release A day off ⛳️ A lot of people have a somewhat romantic idea of startup life… You’re your own boss. No one tells you what to do. You have freedom. You can work whenever you want. Chill here, chill there But startup teams know it is everything except that… It’s long hours. It’s constantly thinking about the next problem. It’s caring way too much. It’s waking up with an idea and going to bed thinking about something that still needs to be fixed. And honestly, one of my biggest struggles is taking a day off.
- Week 65 after press release Exams, coding and lots of demos… 😁 I’m honestly not sure where I found the time for my professor adventure at Vrije Universiteit Brussel, but somehow I’m still here, teaching Financial and Managerial Accounting And I absolutely love it 🙏 I wouldn’t even call it a side track from my mission to make financial audits a great experience for everyone. Being close to students in my field of expertise means being close to the next generation of potential audit professionals. And I’m incredibly grateful for
- Week 64 after press release Lunch walkies ❤️ No matter how busy the day gets, I never skip my lunch walkies with Sammy. On these walks, I rarely take my phone with me, so it’s our little moment to disconnect from the noise, clear the head and just walk 🐾 And that’s needed as this week has been again extremely busy: 1️⃣ Our ISO 27001 re-certification is getting real. Internal audit booked ✅ External audit booked ✅ And close to 300 engineering controls in Vanta are nearing completion 🔐 2️⃣ We’ve been talking to a full pipeline of
- Week 63 after press release How Quality Assurance looks like 👀 This picture actually started as a joke We were laughing that nobody would believe us if they walked in and saw me sitting here with five laptops. Then I looked at the setup from the side and thought… yeah, this has definitely gotten out of control. 😂 It happened gradually… I promise So what am I doing with all of them? As the auditor in the room, I’m running quality assurance across our entire platform, trying to break the happy flow and find things an auditor isn’t
- Week 62 after press release Auditstage × Microsoft The secret is finally out 🤩 Today, I am incredibly proud to announce that Auditstage has entered into an exceptional sponsorship program with Microsoft. The program comes with 200.000 USD in equity-free funding, together with strategic support to accelerate the deployment of our auditing platform on Microsoft Azure. Anyone who has ever raised funding knows how difficult it is to convince others to believe in your vision. Every euro has to be earned. That is exactly why this
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