Overview
Philippe-Alexandre Liedekerke is the founder and chief executive of ifreq, a company he started in January 2023 and runs from Brussels. Before that, he studied at Richmond American University London, where he completed a Bachelor's degree in Business Administration and Management, General, between September 2018 and June 2021. From September 2016 to September 2018 he was a football player at RWDM - Racing White Daring Molenbeek.
Career history
In the news
- Thank you Bunyamin Cankirli and The Football Week for the conversation. ⚽ Every weekend, talented players take the pitch without a scout ever seeing them. Not for lack of ability, but because they sit outside the usual networks. That's why we built IFREQ. The idea is simple: standardised on-pitch assessments that give every player a data-backed profile, comparable within their age group and accessible to partner clubs. For scouts, it's a first filter. Not a replacement for their eye, but a way to look well beyond their own
- Former pro Fred Piquionne watched IFREQ in action. His verdict: approved. ✅ Fred has spent his life around the game. He knows what real level looks like, and he knows how hard it is to prove it when nobody is watching. That’s the problem IFREQ solves. Millions of amateur players are invisible to clubs. Not because of their level, but because they have no proof. No data. No video. No way to show what they can do. IFREQ changes that: ⚡ Take the test 📊 Get your data and your ranking 👀 Get seen by clubs and coaches No hype. No
- Talent doesn’t disappear. It just goes unmeasured. 📊 Sat down with Jonathan Setodji, Top Sport Manager at KV Mechelen. His take: the hardest players to find are the ones with no numbers behind their name. They have the level, but no one has ever had the proof to back it. That’s the gap IFREQ closes. Let the numbers speak for the player. Numbers first. Then the right eyes. No Risk. No Story.
- A great conversation with Thierry Barnerat, goalkeeper coaching expert. We talked about IFREQ and about the future IFREQ Test for goalkeepers. Every position has its own demands, and that’s why Thierry will help us build a test with his experience coaching goalkeepers. More to come... #IFREQFootball #FootballData #Goalkeepers
- Great conversation with Jonathan Setodji, Top Sport Manager at KV Mechelen. What he sees in IFREQ: a way to find the players nobody is watching. The ones who slip under the radar, not because they lack the level, but because nobody ever had the data to prove it. That’s exactly why I started this. Talent is already out there. It just isn’t visible yet. We measure. We show the numbers. The best get noticed. No Risk. No Story.
- From Davidson, NC to the national radar. 🌎⚽️ Ayman Maadir grew up right here in Davidson, North Carolina, but despite the talent, he never got scouted locally. His story is a perfect example of the talent colleges can miss when they don’t have the right tools to discover players already in their own backyard. Local talent is out there. You just have to know where to look. 👀 #IFREQ #IFREQFootball
- Monday night at the King Baudouin Stadium. Some matches you watch. Others you feel. Belgium vs France was one of those. What stays with me isn't the scoreline. It's how thin the margins are at this level. One decision from the bench, one run, one pass from Cherki, and the whole story of the night flips. Everything that happens before that moment, the years of development, the coaches who spotted something early, the data nobody sees, is what makes it possible. See you at the next one, Diables. 🇧🇪
- It's like giving a voice to the players who don't have one." During the IFREQ Days × Juventus, I sat down with Mattia, coach at Juventus, to get his honest take on our approach. His feedback: by combining Juventus' technical and tactical methodology with our physical and technical testing, then validating everything in real match situations, you get an evaluation that comes remarkably close to reality. Hearing this from a coach at one of the world's biggest clubs means a lot to me and to the whole IFREQ team. Data meets the pitch,
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