Overview
Robert Goncear is a co-founder of Baseloop, where he has worked on growth since August 2023. He is based in Antwerp.
Before that, he held several roles at Better Growth, joining in August 2022 as a go-to-market expert and becoming head of growth in January 2023, and remaining a member of the organisation until August 2025. He was a growth marketer at Bagaar from April 2022 to March 2023, and a growth marketing consultant at Double Agency from November 2021 to March 2022. From October 2018 to September 2022 he worked as a freelance growth marketer through Goncear Ventures, and between January 2017 and October 2018 he was a co-founder of C4Fame, responsible for sales and marketing.
He studied Internationaal Ondernemen at Thomas More University of Applied Sciences in 2016 and 2017, after two years of Financiën en verzekeringswezen at Karel de Grote-Hogeschool.
Career history
In the news
- Clay just launched a CLI and API. And it's not what people expected. Everyone assumed the obvious version: - open a terminal - tell the agent what you need - it builds the Clay tables for you Enrichments, waterfalls, formulas, the whole thing. That's not what shipped. The CLI doesn't build tables. It builds Workflows, their new product. Agent steps, tool steps, triggers, connected as nodes. If you know n8n, you know the shape. And now it makes more sense where Clay is going. They launched Actions. A new business model: you pay
- Today, we're proud to launch the Baseloop CLI, the first AI GTM engineer. 4 months ago, I didn't believe this was even possible. In February, Kevin Goncear (my co-founder) asked me why we weren't doing for GTM what agents already do for coding. I was skeptical. GTM needs expertise and creativity. I didn't see how an agent could handle it. Then he built the first version and we ran it. I was shocked this was even possible. I haven't built a table by hand since. So we made a choice: rebuild Baseloop from the ground up to be
- 6 months ago, setting up GTM plays took us 30+ hours a quarter. Today, these 22 Claude Code skills do it in 15 minutes. I'm sharing all of them for free. Fresh pipeline. Deals that hold. A CRM you can trust. But you don't get there by letting Claude loose in your CRM. Without skills, Claude builds generic workflows. Wrong ICP. Wrong rep. Scoring that means nothing. With skills, Claude audits your systems first, then builds the plays that fit your needs. Here's how it works. You pick one outcome: new pipeline, fewer lost deals,
- Last month I open-sourced 34 Claude skills for HubSpot cleanup. 1k+ people asked for them. Now I'm adding 14 more, to build your pipeline OS. Here's what those 1k+ people taught us: Cleaning the CRM was only the first step. Because once the data is clean, the same question shows up: "Okay, it's clean now. So who do I actually call?" So reps pick who to call by gut feeling. No ranking. No signals. Even a perfect ICP only gets you halfway. It tells you who could buy, not who's ready. The fix is one formula: Fit × Timing = Priority
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