Overview
Robert Goncear is a co-founder of Baseloop, where he has worked on growth since August 2023. He is based in Antwerp.
Before that, he held several roles at Better Growth, joining in August 2022 as a go-to-market expert and becoming head of growth in January 2023, and remaining a member of the organisation until August 2025. He was a growth marketer at Bagaar from April 2022 to March 2023, and a growth marketing consultant at Double Agency from November 2021 to March 2022. From October 2018 to September 2022 he worked as a freelance growth marketer through Goncear Ventures, and between January 2017 and October 2018 he was a co-founder of C4Fame, responsible for sales and marketing.
He studied Internationaal Ondernemen at Thomas More University of Applied Sciences in 2016 and 2017, after two years of Financiën en verzekeringswezen at Karel de Grote-Hogeschool.
Career history
In the news
- Claude Code is the biggest GTM shift in 2026. Steal this setup behind 25% positive reply rates. Yesterday we ran a live build session with Lars Broekman from Brooqy. People from 18 countries joined us. Lars picked 5 companies from the room and found a buying signal for each. All from free public sources. Then he showed live how Claude Code turns that into ICP accounts, with contacts and personalized emails written. All in 10 minutes and $0 on data. Some signals from the session: → Companies that just registered a new app in the
- Clay raised $115M at a $7.1B valuation last month. They have 1,400 people on LinkedIn. We are 5. And since we launched our CLI, more teams moved from Clay to us than in any period before. The reason is simple. Clay's CLI does not build tables. It builds n8n-like node workflows. Ours is the only CLI in the GTM space that builds tables like a GTM engineer. And the reasons teams switch got clearer than ever: › Tables from Claude or Codex. Describe what you need, it builds it like a GTM engineer. › QA in the UI. Switch to the table view
- The best sales signals are free. Almost nobody uses them. Last week Lars Broekman, GTM engineer at brooqy, proved it live. He picked 5 companies from the registrations and found their signals on the spot, using only free public sources. On Wednesday 14 October, 18:30 CEST, he does it again. Register here: https://lnkd.in/enQkCxAZ What he found last session, for 3 of the 5: - For an ERP consultancy: 63 US companies whose annual report says their ERP rollout went wrong. - For a clinic booking tool: the 67 clinics registered in the
- Every sales team watches the same signals. Funding, hiring, job changes. By the time you reach out, 5 competitors did too. The earlier signals sit in places nobody checks. All free. In our last live session, Lars Broekman, GTM engineer at brooqy, picked 5 companies from the registrations and researched their signals on the spot. Here is what he found for 3 of them: For an ERP consultancy: 63 US companies whose annual report says their ERP rollout went wrong. For a clinic booking tool: the 67 clinics registered in the UK in the
- We just launched the full HubSpot integration. Contacts, companies, deals, leads, custom objects and activities. Read and write. Until today it did one thing: enrich companies and contacts, write the fields back. Want a task for the rep when a champion changes jobs? Build a HubSpot workflow. Want to revisit lost deals? Ask your RevOps. Here's what it does now: → Pull contacts, companies, deals, leads and custom objects with HubSpot filters, inside Baseloop → Fill every empty field, on a schedule → Create tasks, calls and notes
- I asked a GTM engineer with 8+ years of experience how he finds creative sales signals. He suggested asking Sales 1 question: “Which customer did you win because your timing was perfect?” Then look at what changed at that company before the conversation. Could you find the same change at other companies you want to reach? On Monday, Lars Broekman from brooqy will join Vincent van der Plas to show how to find those signals and build the workflow with Claude Code. Here’s what we’ll cover live: → Find signals relevant to your
- Clay just launched a CLI and API. And it's not what people expected. Everyone assumed the obvious version: - open a terminal - tell the agent what you need - it builds the Clay tables for you Enrichments, waterfalls, formulas, the whole thing. That's not what shipped. The CLI doesn't build tables. It builds Workflows, their new product. Agent steps, tool steps, triggers, connected as nodes. If you know n8n, you know the shape. And now it makes more sense where Clay is going. They launched Actions. A new business model: you pay
- Today, we're proud to launch the Baseloop CLI, the first AI GTM engineer. 4 months ago, I didn't believe this was even possible. In February, Kevin Goncear (my co-founder) asked me why we weren't doing for GTM what agents already do for coding. I was skeptical. GTM needs expertise and creativity. I didn't see how an agent could handle it. Then he built the first version and we ran it. I was shocked this was even possible. I haven't built a table by hand since. So we made a choice: rebuild Baseloop from the ground up to be
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