Overview
Ruben co-founded LegalFly in Ghent, applying AI to legal workflows for law firms and in-house legal teams. The company has raised EUR 17 million and is positioned in the growing European legal-tech market alongside players like Henchman.
Before founding LegalFly, Ruben worked on the product team at Tinder, giving him experience in consumer product design at scale. That product background informs LegalFly's approach to making AI tools approachable for legal professionals who are not typically early technology adopters.
Ruben built LegalFly from 0 to 700%+ YoY growth in 2025, with 50 employees and offices in Ghent, London, and Dubai. The platform targets enterprise in-house legal and procurement teams with privacy-first AI. Forbes 30 Under 30.
Career history
- CEO & Co-FounderMay 2023 - PresentLegalFly
- Team Lead & Sr. Product ManagerJun 2021 - May 2023Match Group / Tinder
- CEO & Co-FounderCOVID wearable, Apr 2020 - Jun 2021MAGGYraised seed, 25K+ devices
- Chief Technology OfficerMar 2019 - Jun 2021Gumption Group
Education
Master's degree, Innovation and Entrepreneurship2016 - 2017Antwerp Management School
- Bachelor's Degree, Digital Concept Development, EK Copenhagen (Erasmus+, 2015 - 2016)Education
LinkedIn Voice
Posting style: Product-focused and milestone-driven. Good narrative around market positioning. Posts 2-3 times per month. Growing international ambitions. Key themes: LegalFly product (Agent Studio, AI for in-house legal teams), US expansion (Legalweek New York), Enterprise AI adoption in legal, leadership Avg engagement: 87 likes, 5 comments Notable post: LegalFly at Legalweek NYC, 149 likes -- "The 'should we use AI in legal?' debate is over."
In the news
- Nemetschek Group builds software for architects and engineers around the world. Their legal team uses ours. Germany, Austria and Switzerland are a priority for LEGALFLY, and we have a dedicated team focused on the region. I’m proud to have Nemetschek among the companies we work with there. Their General Counsel, Dagmar Staiger, chose LEGALFLY when asked to present an AI use case at a group leadership gathering. Thank you to Dagmar and the team for sharing their experience. I’ll leave her to tell the story.
- Last week I got to ask the VCs the questions for a change. I moderated a panel at Tectonic in Ghent with 3 absolute legends; Solène from Balderton, Manal from HV and Will from Seedcamp. We got into a good debate about when European founders should expand beyond their home markets, and whether we sometimes wait too long. Really enjoyed the conversation! Thank you to all three, and to the Tectonic team for having me.
- Do you know which tools people in your business use to get around legal? One of the questions I put to the room at LegalGeek yesterday. We're building LEGALFLY so the wider business can handle routine legal work within rules set by legal. That gives legal counsel more room for the decisions that need their judgment. It's a subject I can happily talk about for longer than my ten-minute slot. Back at our booth, the team was busy with demos. We also had a machine printing people's faces in chocolate after we performed a 3d scan. 🍫
- Let’s talk about building an AI company. I'm speaking at World Summit AI 2026 in Amsterdam today. Looking forward to sharing the stage with Iliya Valchanov, Jose Velasco and Fanni Anna Burai. We'll be discussing what separates a great AI demo from a product customers actually pay for. 2:50 p.m. local time at the Pathfounders Startup Stage, Building 43. If you're there, come say hello 👋
- België dreigt geen belastingprobleem te hebben. België dreigt een ondernemersprobleem te krijgen. Gisteren kwam Vooruit met een opvallend cijfer. Volgens de eigen studiedienst van Vooruit zouden managementvennootschappen de overheid jaarlijks €4,2 tot €4,7 miljard aan inkomsten kosten. €4,7 miljard. Dat klinkt natuurlijk spectaculair. Maar achter het woord “managementvennootschap” zitten geen mysterieuze brievenbusconstructies. Het zijn in grote mate artsen, advocaten, consultants, zelfstandige professionals en ondernemers die via
- I’m back at LegalGeek in two weeks. I’ll be talking about how to keep more legal work out of the legal team’s inbox. If legal has already approved the terms and set the rules for a routine agreement, a salesperson should be able to get it signed. Bring in a lawyer when something falls outside those rules. That’s a big part of what we’re building at LEGALFLY. I want business teams to handle more of that work themselves, with legal deciding where the boundaries are. I’ll be speaking on October 14 about how to make that work in
- Google, OpenAI, Anthropic, Meta, xAI and Nvidia signed an accord on superintelligence with The White House. The signature page says "President of the Unites States." If an AI tool proofread this, I hope it was a free trial. Happy to give the next draft a second look at LEGALFLY.
- Took a helicopter to Paris to have dinner inside the Eiffel Tower. Not a sentence I ever expected to write… about a Wednesday. Yannick and Maarten from Belfius invited a small group of Belgian entrepreneurs to make the trip. The original idea came from Jan co-founder of Deliverect, who also happened to be our pilot. Over dinner, we spoke openly about landing the first major customer, the crises that nearly took companies down, and the shift from doing everything yourself to building a team that can perform without you. Somewhere
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