Overview
Based in Brussels, Sam co-founded Lizy to make electric vehicle leasing more accessible, particularly for SMEs and freelancers who are typically excluded from traditional corporate leasing programs. The platform simplifies the entire leasing process, from comparison to contract signing.
Lizy has raised EUR 75M in funding, with strategic investors including D'Ieteren, one of Belgium's major automotive groups, and Alychlo, the family office of Marc Coucke.
LinkedIn Voice
Posting style: High-energy founder storytelling with real numbers. Posts are personal, milestone-driven, and motivational without being hollow. Strong on vulnerability and ambition combined. Regularly achieves unusually high engagement for Belgian founders. Key themes: Lizy growth milestones (revenue, customers, market expansion), Belgian scale-up recognition (EY Scale-up of the Year), Entrepreneurship and optimism, podcast appearances, Belgian and French Entrepreneurship ecosystem Avg engagement: 472 likes, 46 comments Notable post: Lizy elected Scale-up of the Year by EY in front of 1,300 people, celebrating 7 years of building alongside the team (951 likes, 154 comments)
Career history
In the news
- I'm not an automotive guy. Seven years into building a leasing company, I still know more about software than about engines. I listen to many tech podcasts, but the only automotive podcast I listen to is De Nationale Autoshow. I even send it to new LIZY recruits, to start understanding the industry. Last week they invited me to Amsterdam to talk about our €300m financing. Live. With hosts who know far more about cars than I ever will. I was honestly quite nervous about it. We talked about the financing, why we lease the same
- Sam Heymans, CEO de la scale-up bruxelloise Lizy: "Si c'était à refaire, j'aurais encore plus d'ambitions"Lizy vient d'obtenir 300 millions d'euros de financement pour ses voitures de leasing d'occasion. Pourtant, à ses débuts il y a sept ans, quasi personne ne croyait à ce projet.
L'Echo Entreprises · 29 Aug 2026
- LIZY SECURES OVER €300 MILLION IN FINANCING 💥 7 years ago Vincent and I started leasing used cars, fully online. We began as brokers, then during Covid pivoted to become a "real" leasing company. The objection we heard most from the industry back then was financing. Not customer demand. Not technology. Financing. They had a point. LIZY doesn't just run a platform: we buy, refurbish and operate thousands of vehicles. Without financing, a leasing company simply cannot grow. Today we announce our new financing facilities with over
- Leasegroep LIZY-oprichter Sam Heymans: ‘Een auto wordt bij ons iets als een Netflix-abonnement’Met 300 miljoen euro extra op zak, is het Brusselse LIZY klaar voor het grote werk. De pionier in leasing van tweedehandsauto’s wil dankzij digitalisering en artificiële intelligentie Europees marktleider worden. "De autoleasemarkt is zo groot als een oceaan. Maar terwijl onze concurrenten rondvaren met oude olietankers, hebben wij een speedboot gebouwd." The post Leasegroep LIZY-oprichter Sam Heymans: ‘Een auto wordt bij ons iets als een Netflix-abonnement’ appeared first on Trends.be.
Trends · 26 Aug 2026
- Last month we hit €50m in annualized recurring revenue at LIZY. Revenue milestones are exciting. But the moments I remember most have nothing to do with revenue. Vincent and I spending afternoons working from the IKEA restaurant, in between meetings with leasing companies who didn't want to work with us. I remember having lunch with Gilles, our very first team member, for the first time. He's still with us 7.5 years later. Then there was a random Thursday afternoon in the Ardennes. When we decided to pivot our entire business
- Marc Coucke laat zich niet vangen door een goede spreadsheet of een schone Powerpoint. Advies van de bekendste Belgische ondernemer is altijd interessant. Dat leerden we de laatste jaren vaak genoeg. En gelukkig voor ons land 🇧🇪 zet Marc zijn bekendheid én middelen volop in om het ondernemerschap in ons land te versterken. Benieuwd wat de rode draad is tussen Marc Coucke, Thomas Guenter, DDT en LIZY? Filmpje hieronder of de volledige podcast via Forbes Belgium 🇧🇪👇 Alychlo LIZY Thomas Guenter Finhouse Forbes Belgium
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