Overview
I didn't set out to build a SaaS company. I set out to fix something that was broken.
10 years ago Influencer marketing had become this weird mix of gut instinct, spreadsheets, and crossed fingers. Brands were spending serious budgets with almost no visibility on what was actually working. So together with my co-founder Cathy, we built Stellar and later more solution under the Stellar Tech umbrella to change that. We've grown the hard way: through acquisitions, market-by-market expansion, and a lot of hard-won market knowledge. Today we operate across Belgium, France, the Netherlands, and Germany, helping brands and agencies run influencer programs that are measurable, scalable, and responsible.
Beyond the platform, I sit on the Steering Committee of the Influencer Marketing Alliance (IMA) and on the Board of Women in Tech Belgium. Because building industry standards matters as much as building the product. I'm also obsessed with what AI is doing to our space right now - not in a hype way, but in a "this is actually changing everything and we need to talk about it honestly" way. I write and speak about it regularly especially when linked with influencer marketing.
Outside of work: I'm a mum (the most humbling leadership role I've ever had), a runner who uses early morning kilometers to think clearly, and the proud owner of Marvel, a golden retriever who has absolutely no respect for my schedule. I believe these things make me a better entrepreneur, not despite the chaos, but because of it.
If you work in influencer marketing, AI, or you're just building something in Europe and want to compare notes... I'm always happy to connect.
Career history
In the news
- Cheers to BDM and our amazing Tech & Product team! Aujourd'hui, je lève mon mug à deux équipes : 👉 À Matthieu Eugène et au BDM, avec qui nous avons collaboré pour décrypter ce que l'IA et Stellar Tech vont vraiment changer dans le marketing d'influence en 2027. Parce que rendre simples des sujets technologiques parfois (très) complexes, c'est tout un art. 👉 À notre incroyable team Tech & Product chez Stellar, sans qui toutes ces innovations ne seraient que de belles idées sur un PowerPoint. Et justement, spoiler alert : l'IA ne
- Cheers to BDM and our amazing Tech & Product team! Aujourd'hui, je lève mon mug à deux équipes : 👉 À Matthieu Eugène et au BDM, avec qui nous avons collaboré pour décrypter ce que l'IA et Stellar Tech vont vraiment changer dans le marketing d'influence en 2027. Parce que rendre simples des sujets technologiques parfois (très) complexes, c'est tout un art. 👉 À notre incroyable team Tech & Product chez Stellar, sans qui toutes ces innovations ne seraient que de belles idées sur un PowerPoint. Et justement, spoiler alert : l'IA ne
- Who's ready for Paris Creator Week? I am. And I'll be on stage🎤. Excited to participate in this new edition of Paris Creator Week where I will meet Jeanette Okwu (Beyond Influence ) and Mohamed MANSOURI (ARPP - Autorité de Régulation Professionnelle de la Publicité ), with Julia Layani to moderation, for a discussion around a subject that concerns us all: "AI, Influence & Responsibility: Are We Ready for What's Next?" 3 different perspectives on how AI is transforming influencer marketing, the opportunities, the challenges and the
- Who's ready for Paris Creator Week? I am. And I'll be on stage🎤. Ravie de participer à cette nouvelle édition de Paris Creator Week où je retrouverai Jeanette Okwu (Beyond Influence) et Mohamed MANSOURI (ARPP - Autorité de Régulation Professionnelle de la Publicité), avec Julia Layani à la modération, pour une discussion autour d'un sujet qui nous concerne tous : “AI, Influence & Responsibility: Are We Ready for What's Next?” 3 different perspectives on how AI is transforming influencer marketing, the opportunities, the challenges
- One last round of applause for the last Belgian Travel Blog Awards 👏 🏆 Last Saturday, I had the pleasure of joining the 9th and final edition of the Belgian Travel Blog Awards by Thx.Agency both as a keynote speaker and a jury member. 2 roles, and 2 different perspectives on an industry that's evolving incredibly fast. On stage, I explored how AI is transforming travel and influencer marketing, from understanding travellers and discovering the right creators to content creation, campaign measurement and even how destinations
- MCP = Marketing. Connected. Properly. Make Clicks Passé. Marketing. Creators. Personalized. My Current Product obsession. You got the point 🙂. The Stellar Tech team launched MCP this week 👏. Just another way we’re making influencer marketing more stellar and customizable. #influencermarketing #onyourterms
- One of the hardest CMO challenges? Repositioning a company while the company itself keeps evolving. Last week, we announced another important step in Stellar’s story: IROIN® is becoming Stellar. But behind that announcement, a lot has been moving at the same time for months. We’ve been maintaining 2 brands, 2 websites and different product environments while preparing the transition to one Stellar. At the same time, the product itself has been changing fast. More AI. More automation. More customisation. White-label
- L’IA peut-elle vraiment renforcer la confiance dans l’influence, plutôt que l’abîmer ? C’était le sujet de notre table ronde ce matin à la Matinée de l’Influence Responsable de l’ARPP avec Adrien Vincent Catherine Verdun angelica reyes et Jérôme RIGOURD. Quelques convictions que j’ai partagées : 💡 Il n’existe pas aujourd’hui de détecteur universel capable d’identifier tous les contenus ou créateurs synthétiques. On dépend encore beaucoup des signaux déclarés par les créateurs et de ceux disponibles via les plateformes. 💡En
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