Overview
Valerie Stoop is a co-founder of Kid, which she founded in February 2024. Before that she spent nearly five years at Trixie, joining as a customer service representative in May 2019, moving to internal sales in June 2020 and then working as account manager ROW from November 2020 until March 2024.
Earlier in her career she was category manager at Maxi Zoo Belgium from March 2018 to February 2019, and product manager for domestic appliances at Miele from October 2015 to February 2018, covering freestanding appliances and then built-in appliances. She worked as a brand builder at Pro-Duo between April 2014 and August 2015, and spent three years with Poltrona Frau Group and Cassina, first as marketing and sales assistant for the Benelux from February 2011 and from July 2013 as Cassina trade marketing operations manager for west Europe.
Stoop studied international relations and affairs and then international business at EHSAL, with a bachelor year in international business at Sapienza Università di Roma, and completed a master's in luxury management at Polimoda Fashion Design and Marketing School in 2019.
Career history
In the news
- Looking for a new sparring partner for Kidô! 🚀 After an intense and successful launch this summer, it is time to look strategically ahead again. As a solo founder, I realize how valuable a good coach and a strong network are. I have benefited enormously from Start it Accelerate | @KBC, their coaches, network and workplace. 💛 For the next growth phase of Kidô, I am looking for an accelerator, mentor or experienced business coach with a few specific characteristics: - Experience with hardware, production in China and
- Looking for a new sparring partner for Kidô! 🚀 After an intense and successful launch this summer, it is time to look strategically ahead again. As a solo founder, I realize how valuable a good coach and a strong network are. I have benefited enormously from Start it Accelerate | @KBC, their coaches, network and workplace. 💛 For the next growth phase of Kidô, I am looking for an accelerator, mentor or experienced business coach with a few specific characteristics: - Experience with hardware, production in China and
- Looking for a new sparring partner for Kidô! 🚀 After an intense and successful launch summer, it is time to look strategically ahead again. As a solo founder, I realize how valuable a good coach and a strong network are. I have benefited enormously from Start it Accelerate | @KBC, their coaches, network and workplace. 💛 For the next growth phase of Kidô, I am looking for an accelerator, mentor or experienced business coach with a few specific characteristics: - Experience with hardware, production in China and
- Op zoek naar een nieuwe sparringpartner voor Kidô! 🚀 Na een intense & succesvolle lanceringszomer is het tijd om opnieuw strategisch vooruit te kijken. Als solo founder besef ik hoe waardevol een goede coach en een sterk netwerk zijn. Ik heb enorm veel gehad aan Start it Accelerate | @KBC, hun coaches, netwerk en werkplek. 💛 Voor de volgende groeifase van Kidô zoek ik een accelerator, mentor of ervaren ondernemerscoach met een paar specifieke eigenschappen: - Ervaring met hardware, productie in China en internationalisatie. -
- We sent out our first Kidô customer survey this week, asking our families what they value, what we can improve, and what they would like to see from Kidô in the future. And this was also one of the messages we received. 💛 As a founder, you spend so much time thinking about the next production, improvements, testing, problems to solve, deadlines… that sometimes you forget to stop and look at what you’ve actually created. Customer feedback is incredibly valuable, especially when building a new product. The positive feedback confirms
- Back from Kind + Jugend 💛💙 And what a first edition for Kidô. Our booth was incredibly busy, we received the Innovation Award in Safety & Monitoring 🏆, and we connected with retailers, distributors and partners from all over the world. But what made me happiest was the genuine interest in Kidô and in water safety. We came home with great contacts, valuable feedback and plenty of insights for what comes next. Water safety is still too often overlooked. Bringing more attention to it and helping families add an extra layer of
- WE WON! Kidô won the Kind + Jugend Innovation Award in the Safety & Monitoring category! 💛💙 Still feels a little unbelievable. Kidô is the result of passion, hard work, perseverance and, above all, teamwork. A huge thank you to VAEngineering , RAAK Design Studio, Marian Vandenbussche, FIT - Flanders Investment & Trade, my husband, my family and so many others who helped make this possible. (You know who you are 😉) Our first Kind + Jugend, the start of our international B2B journey… and already such an incredible recognition.
- We’re ready! 💛🩵 Welcome to Kidô at Kind + Jugend 2026! Come discover our water safety alarm for kids and meet the team behind Kidô. 📍 Hall 11.1 – Booth G017a And today is extra exciting… we’re nominated for the Innovation Award! 🤞✨ Come say hi! 👋 #Kido #KindUndJugend #WaterSafety #ChildSafety #Innovation
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