Overview
Vassilis Syropoulos is the founder and chief executive of Juyo Analytics, which he started in May 2014, and is based in Brussels. Since October 2015 he has also been co-founder and head of product at GET INTO MORE.
He joined Pandox AB (publ) in September 2010 as director of revenue, a role he held until April 2015, and has since January 2013 been director of demand management there, taking up the position of vice president demand management in May 2015. In parallel, from September 2010 to June 2015, he was founder and owner of Streetsmart Demand Management Consulting.
Earlier, Syropoulos worked in hotel revenue management, as revenue manager at InterContinental Hotels & Resorts from 2000 to 2005, revenue manager at Crowne Plaza Hotels & Resorts until 2007, and director of revenue management at InterContinental Hotels Group until August 2010. He began his career at Starwood Hotels & Resorts Worldwide, Inc. in front office and night duties from March 1999 to August 2000.
He holds a bachelor's degree in hospitality administration and management from EHL and studied revenue management and pricing at Cornell University in 2009.
Career history
Media & appearances
- GAIN - Growth Advisors International NetworkYouTubeInnovation Soundbites: Juyo Analytics - Data DynamicsVassilis Syropoulos discusses how Juyo Analytics addresses the problem of hotel data being fragmented across multiple systems like PMS, CRS, finance, and point of sale platforms by providing a data visualization and analytics platform designed specifically for hospitality that does not require advanced technical skills.
- DataBeers BrusselsYouTubeDataBeers Brussels - Vassilis SyropoulosVassilis Syropoulos discusses the hotel industry's data challenges and his approach to solving them. He explains how hotels struggle to connect disparate data sources about customers, bookings, and online travel agencies like Expedia, which take significant commissions, and describes the complex technology landscape behind hotel operations. He emphasizes that hotels are now investing in data infrastructure to gain insights on pricing strategy, demand stimulation, customer loyalty, and reducing reliance on expensive third-party booking platforms.
In the news
- In 1974 the Hong Kong Hilton put a minibar in every room, in-room beverage sales rose 500% almost overnight, and the hotel org chart acquired a job called minibar attendant. That is the pattern our founder, Vassilis Syropoulos, traces in his latest piece, and once you have seen it you cannot stop seeing it. The passenger lift at the Fifth Avenue Hotel in 1859 created the lift operator. Edison wiring the Prospect House in 1882 created the resident electrician and eventually the whole engineering department. Statler putting a
- Yesterday was my birthday. The best present came from spending the day and week with our customers in the UAE. 🇦🇪 Hearing them talk about how Juyo has changed the way they work. More than one of them said “Juyo is the best platform I have ever worked with.” I will not pretend that is not humbling. 😊 What made me even more excited was watching their reaction to Juyo V5, the fully AI native platform coming in January 2027. The possibilities they were already running in their heads were a few steps ahead of where we were in the
- Juyo is growing fast, doubling in size every year for the past four years. Join an A-team shaping the future of Hospitality Intelligence. AI-powered, ambitious, and leading the next curve of innovation.
- The Currency of the Future Is Trust. While in Dubai this week, I came across a headline in Gulf News quoting Mohammed bin Rashid: “The currency of the future is trust.” Hard not to agree. Everyone in hospitality tech is racing to add more AI. But the real differentiator won't just be how intelligent the technology becomes. It will be whether the hotelier opening their dashboard on Monday morning actually believes the number. Trust is something we've been obsessed with at Juyo from the beginning. It's why we built Kassandra to
- Every hotel group is trying to build the same thing, and most of them do not have a name for it yet. Our Founder Vassilis Syropoulos calls it a digital brain, which sounds grander than what it describes. A system that remembers the reasoning behind commercial decisions, reasons across properties, acts inside guardrails, and scores what it recommends against the plan the property is actually working to. His argument is that those four have to arrive together, because taking any one of them away collapses the compound effect. A system
- In Dubai for a few days meeting friends and partners with my Juyo colleague Peter Brauer. If you want to meet and hear where AI powered Hospitality Intelligence is going, DM me 🚀
- The revenue manager who says “I am the person who runs the forecast” is in trouble. The forecast is being run by a model that improves every six months. The revenue manager who says “I am the person who decides whether to trust the forecast and what to do with the gap” is in a different position entirely. One is a role AI absorbs. The other is a role AI amplifies. Which revenue manager are you?
- At Juyo we are principle-driven. Everything we build gets measured against a short list of product principles, and one of them we keep coming back to is Power to the People. ✊ What that means in practice: The user, decides how analytics gets consumed. The format. The depth. The surface. The industry default has been the opposite for years. The vendor ships the dashboard. The user adapts. If the user wants it differently, they file a ticket and wait two quarters. We think the next years go the other way. Analytics will meet the
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