Overview
He is an EU public affairs consultant, web developer and AI integration engineer with more than 10 years of experience in the Brussels policy landscape, working in six languages: English, Spanish, Italian, French, Dutch and Catalan. Brubru combines conversational AI with legislative tools so that lobbyists, trade associations, law firms, and NGOs can analyse policies, draft amendments, and navigate EU institutional processes. Subscriptions run from €39 to €99 per month with a 14-day free trial, and an EU Data API exposes 935 REST endpoints across 88 EU institution folders. Beyond Brubru, Beresol runs 8 live policy monitors drawing on more than 18 institutional sources and ships several other products: Metagrafi, a free transcription service, Aymap, an AI-powered GIS platform in preparation, and Massimino, an AI fitness coaching webapp in beta. The company's service lines span EU public affairs, AI discoverability, AI integration, web and GIS development, and GovTech.
Solé Ferioli worked as a parliamentary assistant for seven years before moving into consultancy and building Beresol, a Brussels EU affairs firm. He launched Brubru under Beresol to bring AI tooling to lobbyists, trade associations, law firms, and NGOs operating across the European institutions.
He leads product and direction at Brubru, including legislative analysis tooling, an Akoma Ntoso amendment editor, vote prediction, and compliance workflows for EU public affairs teams.
Career history
Insights & ideas
Solé Ferioli views AI development through the lens of applied infrastructure and multilingual accessibility rather than speculative futures. His concrete focus centers on agent-based AI systems, chatbots, monitoring platforms, legal databases, deployed across actual EU contexts [1]. He builds products like Brubru and Massimino specifically to serve professionals operating across multiple European languages and regulatory zones, treating language parity not as a feature but as foundational [4]. This includes translating EU legal texts into Catalan "because 10 million Catalan speakers deserve access to EU law in their language" [4].
His political economy view is skeptical of European capacity relative to American models. He observes that SpaceX's success stems from risk tolerance and financial reward that "in the EU a company like SpaceX would" struggle to achieve, though the sentence remains incomplete [6]. Yet rather than calling for deregulation, he tracks EU legal evolution closely, noting the AI Act itself has been substantially revised barely two years after passage [5], and engages with EU governance constraints as structural facts requiring adaptation rather than obstacles to overcome.
On labor and corporate structure, Solé Ferioli supports stronger worker protections within EU regulatory harmonization. He affirmed the European Parliament Employment Committee's position that worker rights should follow employees' actual location, not corporate registration, and that "an EU Inc. registered in one Member State cannot avoid stronger worker participation rules elsewhere" [3]. He frames this not as anti-business but as essential to preventing "social dumping" [3].
Infrastructure sustainability appears as his lens on EU AI competitiveness. Europe's AI future depends on tripling data center capacity within five to seven years, yet "Europe does not have a reliable map of its own data centres," creating a baseline problem before any policy can function effectively [7]. His recurring stance combines operational specificity with skepticism toward grand claims, including a philosophical caution about anthropomorphizing AI systems that he frames through classical Greek conceptual frameworks [8].
In the news
- This, I didn't see it coming: apparently there are ghostwriters here in LinkedIn. They of course use either ChatGPT or any other genAI text platform and write on demand posts for their clients. Fascinating. Now I'll try to find these ghostwritten posts. They might not be so easy to find, in the end, because they're made by an outsourced human-using-AI. The game is on. It's actually much easier to see the sloppy Linkedinesque of the em-dashes, the random emojis, the eternal adverb "genuinely", the full-stopped sentence-after-sentence,
- As the author of IP myself, I'm hopeful this new upcoming piece of #EU legislation could be good for one of my projects, Bo (a mapping platform for European geographical indications, combining data, software, geographic information and a methodology I have developed to bring fragmented GI data together in one system). That makes the European Innovation Act particularly interesting to me, because one of its less discussed elements is the creation of a European, common, voluntary framework for valuing intellectual property,
- Demà és la #Diada Nacional de #Catalunya i des de Beresol volem informar-vos que també estem traduint al #català el Diari Oficial de la UE. Només cal que us feu, de franc, un usuari a Brubru. En el vídeo i en la descripció del post a Brubru us expliquem les passes a seguir. És tot molt senzill i ràpid. Com sempre, estem oberts a rebre tot el feedback possible! Gràcies i molt bona Diada Nacional a tothom 💛 ❤️ Brubru: https://brubru.beresol.eu Beresol: https://beresol.eu
- I read a great essay by the economist Alex Imas on what stays scarce when #AI can make anything. His argument: AI does not end scarcity, it moves it. When machines make commodities cheap, spending shifts to goods whose value is inseparable from the human who made them. Care, teaching, hospitality, craft. He uses some examples, such as the fact that human-made art gained 44 percent in value from being exclusive. But AI-made art gained 21. On another note, Starbucks already ran the test: it automated, called it a mistake, and is hiring
- We never propose prices that could make our clients less free. On the contrary: we sell #freedom. In the age of #AI, one of the most democratising technologies ever developed, whoever builds #software should treat the client as a #partner: a stakeholder who can learn and use what they bought, at any time. A website, an app, a dashboard, an agent... We make a delivery. We also offer assistance. But the client is always free to choose, to change, to move on, to evolve.
- Alicia Forn is #hiring! Know anyone who might be interested?
- Data centre" is to "computational infrastructure" what "climate change" is to "global warming": a sweetener that sours. Indeed, Ronan Farrow posted the US data centre numbers this week on Instagram: " wholesale prices near data centers have risen as much as 267% since 2020. Around Washington DC, near the world's largest cluster of data centers, power bills rose about $20 a month last summer." (Yikes...!) On the top of it, these computational infrastructure is being funded **also** by the states! In the #US, Georgia handed data
- 17.000 milions de dòlars és una multa que ha de pagar Meta, i el motiu real gairebé no s'explica: 47 estats dels EUA no la van demandar per allò que Instagram ensenya, sinó per com ho fa: un disseny pensat perquè no puguis parar. Experimento amb algoritmes gairebé cada setmana, i la invenció d'al-Khwārizmī (segle IX) pot semblar màgia, però avui és una màquina d'endevinar amb un sol objectiu: predir què et farà quedar mirant una estona més. Es fixa sobretot en cinc gestos teus: quants segons t'atures, si comentes, si pitges el botó
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