Overview
Vincent Pauwels is a co-founder of November Five, where he has been director of experience design since November 2008. He is based in Antwerp.
He has co-owned The Market Antwerp since January 2018 and has been a partner and investor in Spencer since December 2016. Since January 2006 he has worked as an artist, producer and DJ under the name VNNR. In August 2026 he joined the jury of The Lovie Awards.
Earlier partnerships and investments included Appmiral Event Apps from March 2011 to October 2021, SUITCASE from January 2015 to April 2017 and tablebooker from July 2013 to September 2015. From November 2008 to January 2013 he was creative director and founding partner of Cowboys & Indians. He founded Lust For Design, which he ran as designer from October 2004 to October 2008, and worked as a freelance art director at RRCO from November 2006 to September 2009 and at B-Com during 2006.
He attended St-Michielscollege Schoten from 1997 to 2002 and the Examencommissie secundair onderwijs from 2002 to 2003, and is otherwise self-taught.
Career history
In the news
- Brands must move beyond frictionless customer experiences and design memorable moments that build trust, recognition and long-term preference. Vincent Pauwels from November Five talks through why memorability is the new measure. "Much of the conversation around CX still revolves around reducing effort or introducing moments of delight. A more useful question is simpler: what will my customer remember about this experience six months from now? Answering that question requires understanding why someone chose a brand in the
- Proud to announce I've been invited to join the IADAS jury for this year’s The Lovie Awards. Throughout my career at November Five, I’ve focused on one thing: building digital experiences that are genuinely worth people’s time. So I’m excited to bring that perspective to the judging process. Last year, we entered the Le Pain Quotidien website and we took home a Lovie. It feels good to be on the other side this time.
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