Overview
Vladimir Blagojevic was one of the co-founders of Startathlon, launched from Sirris, alongside Peter Verhasselt and Nick Boucart. He also organised the first Lean Startup Circle Brussels in collaboration with Sirris, helping introduce lean startup methodology to the Belgian community. He runs Scalemybusiness.com, focused on B2B marketing and growth.
Career history
- Co-founderStartathlonwith Peter Verhasselt and Nick Boucart
- Organised first Lean Startup Circle Brusselswith Sirris
- EntrepreneurScalemybusiness.comB2B marketing
- SirrisCurrent
In the news
- Here's why so many CMOs get fired. (and what great CMOs do differently). Leadership wants: - faster results - bigger numbers - cheaper acquisition ...all of that at once. This short-term ROI pressure pushes CMOs to do what gets measured: When forced to choose under pressure, CMOs are 5X likely to pick demand over brand. (recent study by Jon Miller, Ray Rike /Benchmarkit, Bill Macaitis and Carilu Dietrich). But this creates a structural problem. - We put all our effort into meeting this quarter's number - We don't invest in long
- How to get attention and create awareness with senior enterprise buyers? What's actually helpful to sales? Hear it from 7 senior sales executives. 1. Creating awareness with “sweet spot” accounts The top challenge shared by sales: lack of brand awareness in target accounts. With two caveats: - Focus. "The opportunistic stuff should be 20-30%. We should focus on sweet spot accounts, to close them quicker, deliver value quicker, expand quicker." - Caroline Burns - Meaningful touchpoints. Paid “air cover” or promoted gated content
- Many CMOs have no idea what's really going on in the field. That's because most reports miss key metrics, and because the underlying data cannot be fully trusted. 1. Activity coverage Are we doing enough? Are we creating sufficient meaningful touchpoints needed to create awareness and engage actual buyers from strategic accounts? 2. Feedback from the field This is real feedback I heard from salespeople that never made it to the CMO: - "Nobody from my strategic accounts knows us. They first hear about the brand from me." - "I'm a
- Prove me your brand awareness works" drives every B2B marketer absolutely nuts. But here is the metric I found CEOs and Sales Directors actually take seriously: Future Pipeline Accounts. This metric shows how many strategic accounts: - Hit your awareness criteria and engagement threshold - Are currently being nurtured and researched by marketing and sales We back it with four data points. 1. Content engagement from named strategic buyers Likes, comments, reposts, DMs with the screenshot is the best proof. 2. Content performance
- Leadership wants faster results, bigger numbers, and cheaper acquisition... all of that at THE SAME TIME. But buying cycles have lengthened, budgets are tighter, and market noise is deafening. Most CMOs know the short-term B2B playbook is broken, but it’s the only type of program the leadership accepts. Here's how to get buy-in for long-term full-funnel programs. PROBLEM BUY-IN 1. Map and engage internal buyers - Identify and interview key stakeholders about their challenges and priorities, and
- Here's how most people promote webinars 👇 1) Email your list 2) Paid promotion 3) Run the webinar 4) Send the list of registrants to sales to follow up (sales ignore it) 4) Email the webinar recording 5) Put webinar on your website and gate it (visitors ignore it) 6) Plan the next one Here is how to make webinar sales' favorite playbook, not the most ignored. 1) Co-create webinar narrative together with sales to address the interests and challenges of target buyer persona. To avoid blatant prod
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