Overview
Vladimir Blagojevic was one of the co-founders of Startathlon, launched from Sirris, alongside Peter Verhasselt and Nick Boucart. He also organised the first Lean Startup Circle Brussels in collaboration with Sirris, helping introduce lean startup methodology to the Belgian community. He runs Scalemybusiness.com, focused on B2B marketing and growth.
Career history
- Co-founderStartathlonwith Peter Verhasselt and Nick Boucart
- Organised first Lean Startup Circle Brusselswith Sirris
- EntrepreneurScalemybusiness.comB2B marketing
- SirrisCurrent
In the news
- How to find and engage champions to sell your solution internally. Nate Nasralla puts it best: "Sellers don't close deals. Champions do. Champions are the real 'inside sales reps.'" 1. How most companies do this We once asked a client's rep to show us how he finds buyers to prospect. - He opened up LinkedIn Sales Nav and typed "Oracle" + "Head of IT" - Got 500+ results. - We asked, "What now?" - "Oh, I just check a few out, and pick one that sounds good". There's got to be a better way. 2. Not all buyers are created equal We once
- It took us 12 months and 72 touchpoints to generate a sales opportunity with a cold ICP account. If you think it's too long, take a look at this piece of industry research from Dreamdata: https://lnkd.in/ec5rVFhb. Dreamdata aggregated data from 66M+ sessions and 3.5M+ customer journeys (companies using their platform). Here are 2 stats and 3 questions that should shift how we think about GTM in 2027. 1/ The standard B2B customer journey has grown from 211 days to 272 days. In larger organizations, the days from First Touch to New Biz
- Two things nobody likes doing: enriching messy data and building lists of similar buyers. That why this new workflow felt like magic. Context: we were promoting a workshop in Amsterdam, and had three tasks - Clean a messy attendee list: names and companies, almost no LinkedIn URLs, no titles, and include company industry and tier - Build a look-alike list of Amsterdam marketing leaders who fit our ICP anc we could invite, including their LinkedIn and email - Track progress, engagement and distribute work between people Here was
- Lead nurturing is one of the most crucial, but also one of the most hilarious marketing motions at the same time. Why is it the most hilarious? Because our industry invented a fairy tale in which you can set up an automated sequence of emails to explain how great your product is and persuade contacts to book a demo (or buy the product). The typical flow: Email capture (content/webinar...) → automated sequence of emails with WHY and Case Studies → CTA. The problem? It completely ignores: - Intent - Level of product awareness -
- After 20 years in B2B marketing, I'm sure of one thing: you don't scale a business with better campaigns. You scale it with a marketing operations system. Here are five pillars of a full-funnel marketing OS we built for FullFunnel: 1. PLANNING: Are we running the right program for the right accounts? Key success factors: a) Leveraging existing brand and demand programs instead of spreading yourself too thin. b) Creating a trully cross-functional sales & marketing team with a shared KPI (even if the first team is 2-3 people
- A few years ago, we noticed why some ABM programs fail despite having experienced cross-functional teams and using the same methodology. The launch takes too long. What should take two weeks stretches into 1.5–2 months. The program loses priority, and the team loses commitment. We changed how we onboard clients: a 3-day ABM launch sprint sprint, followed by 90 days of program execution. The 3-day launch sprint is the fastest way to launch ABM with full sales and marketing alignment and leadership buy-in. The results of the first
- The "CMO role is dying" is the BIGGEST B.S. driven by a few tech CMOs with big audiences. They say their DMs are full of founders asking if they'd even hire CMO... Their belief is that a modern CMO should be: - Technical (a.k.a become an AI-native GTM engineer, and has their own GitHub) - Creative - Broad - A great manager I disagree. The best B2B CMOs I've ever worked with are: 1) Strategic and visionary They deeply know and understand marketing as a strategic discipline. They know the market. They own the brand and the strategic
- We just finished our second live ABM workshop yesterday. Here are the two most surprising takeaways: 1) Most teams are doing some for of ABM, but NOBODY seems satisfied with the results. 2) 9/10 marketing and sales teams have never done detailed planning, including: - Account qualification: which accounts are they going to select and WHY? Gut feeling "I think this is a great account" doesn't count. - Capacity and attention: how many accounts realistically can we engage? Which of them should have 1:1 attention and weekly coverage?
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