Overview
Lorrez founded PegusApps in 2012, a company of about twenty staff that developed custom software with a focus on internet of things and artificial intelligence applications for clients including Worldline, Renson, and Picanol. Toadi began as a spin-off from PegusApps, with nine PegusApps employees building the proof of concept, and Lorrez launched it together with Mike Slembrouck from Waregem.
More than 3,000 of the company's robots have been deployed. The robots' capabilities have been extended to tasks such as fertilizing, weeding, and floor sweeping. Toadi's first robot combined grass cutting with security features and photo and video functions. In 2023 the robot manufacturer Worx, which had bought three EEVE robots, announced a competing robot at CES built on RTK-GPS rather than vision-only navigation. As of March 2025 EEVE was profitable, held ambitions in humanoid robotics, and had partnered with the entrepreneur network House of Boards to secure growth capital and strategic guidance.
Career history
In the news
- An agent can be very busy. Your business can still be standing still. Building with agents keeps bringing me back to one test: a useful change for the customer. A draft is not a reply. A release is not a happy user. An email is definitely not a sale. 🙂 I want to measure the whole job: the waiting, the checking, the corrections, and what the customer can finally do. Then comes the interesting part: deciding what to do with the time we get back. Serve more customers. Launch something new. Give people room to do their best work.
- Before copying your last job description, ask what has changed. Building with agents keeps pushing me to think beyond job titles. Who understands the customer? Who can judge the work? Who notices when a clever answer becomes a bad promise? That is the person I want shaping the workflow. Give them agents for the preparation and repetitive work. Give them the context, authority and time to make good decisions. A wider role should mean more ownership. Not three jobs and the same lunch break. 🙂 My starting point for AI
- I passed it to another agent.” Great. Is the customer helped yet? 🙂 A rule I’m putting in place in my own agent organisation: whoever takes responsibility for a job stays with it until the result is checked. Bringing in a specialist is part of the work. Following through is, too. Otherwise, we risk automating everyone’s favourite office sport: passing the ball. When I build with agents, I want a business that finishes useful work. A quotation ready for a decision. A customer getting a clear answer. A colleague with less chasing
- Your company should not need to explain itself to every new agent. In building my own agent organisation, I make current decisions and working instructions part of the system. They need a home beyond the chat where they were made. Otherwise, you become the company’s full-time copy-paste department. 🙂 My rule: one maintained source for each important decision, a person who owns it, and clear limits on who can use or change it. The agent should know when to ask, too. That is part of AI Transformation: organise the knowledge with
- Your first agent needs a useful job. The impressive job title can wait. 🙂 Building my own agent organisation keeps bringing me back to this: what should actually be finished when the agent stops? Take preparing a quotation. Gather the request, find the right information, flag what is missing. Give your colleague a clear starting point instead of another inbox treasure hunt. Then decide who owns the result, what the agent may do and when it should ask for help. That is where AI Transformation becomes real: change how the team
- We used to build software. Now we build how companies work. That is where I am taking AI Partners. Most companies already exist. So the work starts with management, roles, hiring and governance. Then I roll up my sleeves and help build the agent systems with the team. An agent with a job title is easy. A company that works better takes more thought. 🙂 AI Transformation. Your people. Your agents. One working organisation. Which part of your company would you rethink first? More on the approach: https://lnkd.in/eC7zM258
- An open invitation: read a different future. 60 Billion People on Earth follows Maya and Jamal through an imagined 2091. It is my vision of life after scarcity, brought into words with ChatGPT as my ghostwriter. Read it, question it, and share the idea that stays with you. — Wes L'Or Rez Read free: https://60-billion.com
- What did you do with more than enough? That is the question at the opening of my book. A message appears across Earth, and an imagined 2091 has to answer it. You can now read the opening on the website, without giving your email. If it draws you in, the complete digital edition is free. My vision and story, with ChatGPT as ghostwriter and designer. https://lnkd.in/exqAVkPb
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