LinkedInยทThursday, 25 June 2026ยท25 Jun 2026
๐๐ก๐ ๐ฌ๐ฎ๐ฉ๐๐ซ-๐๐ฉ๐ฉ๐ฌ ๐๐ซ๐ ๐๐จ๐ฆ๐ข๐ง๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐จ๐๐ข๐ญ๐ฒ ๐๐จ๐จ๐ค๐ข๐ง๐ ๐ฅ๐๐ฒ๐๐ซ. Via a partnership with Expedia,โฆ
Joris Vanherp
Co-founder @ Maya - Helping travel companies captivate travelers and sell more trips
๐๐ก๐ ๐ฌ๐ฎ๐ฉ๐๐ซ-๐๐ฉ๐ฉ๐ฌ ๐๐ซ๐ ๐๐จ๐ฆ๐ข๐ง๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐จ๐๐ข๐ญ๐ฒ ๐๐จ๐จ๐ค๐ข๐ง๐ ๐ฅ๐๐ฒ๐๐ซ.
Via a partnership with Expedia, Uber users can now book hotels, get pre-arrival notifications, order room delivery, and sort their ride home, all without leaving the app.
Dara Khosrowshahi's framing was blunt: too many apps, too many decisions. Uber wants to fix that.
It's a compelling consumer pitch, and it will work for a certain type of trip.
But here's what I keep coming back to: Uber can own the frictionless, transactional journey. The hotel near the airport. The last-minute city break. The trip where convenience is everything.
What it ๐ค๐ข๐ฏ'๐ต own is the hard stuff.
The family of five who need connecting rooms, a gluten-free restaurant on arrival, and flexibility because one of the kids has a passport issue. The honeymoon that has to be perfect. The group trip with twelve different opinions.
๐ง๐ต๐ฎ๐'๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ ๐๐ถ๐ป๐. Every time.
The super-apps absorbing the commodity layer should push specialist travel companies to double down on exactly what platforms can't replicate at scale: judgement, relationships, and genuine accountability when things go wrong.
The sweet spot will be those companies that utilise AI for that seamless booking experience, but still have the human expertise to go deeper where it actually counts.
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๐ฝ๐ฒ๐ฑ๐ถ๐ฎ ๐ท๐๐๐ ๐ฏ๐ผ๐๐ด๐ต๐ ๐๐ต๐ฒ ๐ฝ๐ถ๐ฒ๐ฐ๐ฒ ๐บ๐ผ๐๐ ๐ข๐ง๐๐ ๐๐๐ถ๐น๐น ๐๐ต๐ถ๐ป๐ธ ๐๐ต๐ฒ๐ ๐ฐ๐ฎ๐ป ๐ฏ๐๐ถ๐น๐ฑ ๐น๐ฎ๐๐ฒ๐ฟ. Theโฆ
๐๐ฎ๐ซ ๐๐ ๐๐ ๐๐ง๐ญ๐ฌ ๐ฎ๐ฌ๐๐ ๐ญ๐จ ๐๐ง๐ฌ๐ฐ๐๐ซ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ. ๐๐จ๐ฐ ๐ญ๐ก๐๐ฒ ๐๐๐ญ. They create bookings, send emails, updateโฆ
๐ง๐ฟ๐๐๐ ๐ถ๐ ๐ฎ ๐ฑ๐ถ๐ฎ๐น, ๐ป๐ผ๐ ๐ฎ ๐๐๐ถ๐๐ฐ๐ต. ๐๐ป๐ฑ ๐บ๐ผ๐๐ ๐๐ ๐ฟ๐ผ๐น๐น๐ผ๐๐๐ ๐ด๐ฒ๐ ๐๐ต๐ถ๐ ๐ฏ๐ฎ๐ฐ๐ธ๐๐ฎ๐ฟ๐ฑ๐. Two campsโฆ
๐๐๐ฒ๐ฟ๐ ๐๐ฟ๐ฎ๐๐ฒ๐น ๐ถ๐ป๐ฐ๐๐บ๐ฏ๐ฒ๐ป๐ ๐ถ๐ ๐๐๐ฑ๐ฑ๐ฒ๐ป๐น๐ "๐ผ๐ฝ๐ฒ๐ป ๐ฏ๐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป." ๐'๐บ ๐ป๐ผ๐ ๐๐๐ฟ๐ฒ ๐๐ต๐ฒ๐ถ๐ฟโฆ
๐๐% ๐จ๐ ๐ก๐จ๐ญ๐๐ฅ ๐๐ก๐๐ข๐ง๐ฌ ๐ฎ๐ฌ๐ ๐๐. ๐๐ง๐ฅ๐ฒ ๐๐% ๐ฉ๐จ๐ข๐ง๐ญ๐๐ ๐ข๐ญ ๐๐ญ ๐ญ๐ก๐ ๐ฆ๐จ๐ง๐๐ฒ. A new Velocity Ventures outlookโฆ
๐๐ ๐น๐ฒ๐๐ ๐๐บ๐ฎ๐น๐น ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ผ๐ฟ๐ ๐๐ฐ๐ฎ๐น๐ฒ ๐ถ๐ป๐๐ถ๐บ๐ฎ๐ฐ๐, ๐ป๐ผ๐ ๐๐๐ฎ๐ป๐ฑ๐ฎ๐ฟ๐ฑ๐ถ๐๐ฒ ๐ถ๐ If 65% of travellers feel theirโฆ