LinkedIn·Monday, 27 July 2026·27 Jul 2026

𝟖𝟎% 𝐨𝐟 𝐡𝐨𝐭𝐞𝐥 𝐜𝐡𝐚𝐢𝐧𝐬 𝐮𝐬𝐞 𝐀𝐈. 𝐎𝐧𝐥𝐲 𝟏𝟏% 𝐩𝐨𝐢𝐧𝐭𝐞𝐝 𝐢𝐭 𝐚𝐭 𝐭𝐡𝐞 𝐦𝐨𝐧𝐞𝐲. A new Velocity Ventures outlook…

Joris Vanherp

Co-founder @ Maya - Helping travel companies captivate travelers and sell more trips

𝟖𝟎% 𝐨𝐟 𝐡𝐨𝐭𝐞𝐥 𝐜𝐡𝐚𝐢𝐧𝐬 𝐮𝐬𝐞 𝐀𝐈. 𝐎𝐧𝐥𝐲 𝟏𝟏% 𝐩𝐨𝐢𝐧𝐭𝐞𝐝 𝐢𝐭 𝐚𝐭 𝐭𝐡𝐞 𝐦𝐨𝐧𝐞𝐲. A new Velocity Ventures outlook report puts a number on something I have been feeling for two years: 80% of hotel chains already use AI, but only 11% have deployed agents that can actually complete a booking or move a price in real time. Most of the other 69% is real AI doing real work. Summarising reviews, generating campaigns, deflecting FAQs, helping agents draft faster replies. It works. It saves time. It is simply aimed at the cheapest part of the business. So the gap is not real AI versus fake AI. The gap is 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐩𝐨𝐢𝐧𝐭 𝐢𝐭. And pointing it at the commercial moment is genuinely hard. Live availability, real prices, brand rules, a hundred exceptions, and a mistake that costs a booking instead of an awkward sentence. That is why so few have crossed over, not because the technology was not ready. 👉 The 11% did not buy better AI. They gave it something that matters to do. At Maya, that number is the only one we track ourselves against. We are not trying to make travel companies write faster. We are training agents to run the commercial side of the business. So for your 2027 planning, the question is not "do we have AI." It is: which part of your business is your AI actually allowed to touch? 🌍 #TravelTech #AgenticAI #AI

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