LinkedIn·Wednesday, 22 July 2026·22 Jul 2026

𝗔𝗜 𝗹𝗲𝘁𝘀 𝘀𝗺𝗮𝗹𝗹 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝘀𝗰𝗮𝗹𝗲 𝗶𝗻𝘁𝗶𝗺𝗮𝗰𝘆, 𝗻𝗼𝘁 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘀𝗲 𝗶𝘁 If 65% of travellers feel their…

Joris Vanherp

Co-founder @ Maya - Helping travel companies captivate travelers and sell more trips

𝗔𝗜 𝗹𝗲𝘁𝘀 𝘀𝗺𝗮𝗹𝗹 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝘀𝗰𝗮𝗹𝗲 𝗶𝗻𝘁𝗶𝗺𝗮𝗰𝘆, 𝗻𝗼𝘁 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘀𝗲 𝗶𝘁 If 65% of travellers feel their trips reflect who they are, “generic but efficient” stops being a safe default. Small operators have always been great at making people feel seen. The problem was scale. A great team could deliver intimate service, but only up to a point. Big brands solved scale, but often by flattening context. More standardisation, less memory. More occupancy optimisation, less personal relevance. AI is the first tool that can scale the missing ingredient: context. ✨ What changes when a small team can hold details per traveller, across every enquiry? ✅ Faster first-touch replies that still feel personal ✅ Recommendations grounded in what the traveller actually cares about ✅ Less copy-paste and fewer dropped balls for the human team That is why we believe personalisation is shifting from “nice to have” to the whole product. ✈️ Do you see travel brands winning by standardising more, or by scaling intimacy without losing the human touch? 💬

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