LinkedIn·Tuesday, 4 August 2026·22d ago
The next chapter of digital advertising won't be defined by new ideas. It will be defined by making the right ideas work at scale. That's…
Utiq
5,078 followers
The next chapter of digital advertising won't be defined by new ideas.
It will be defined by making the right ideas work at scale.
That's why we're delighted to welcome Max Baum as Utiq's new Chief Product Officer.
Following Will Harmer's appointment as Global CEO, Max joins our leadership team with nearly 15 years of experience spanning adtech, identity resolution and data infrastructure, bringing deep expertise in building products that solve real industry challenges.
Having followed Utiq's journey since its earliest foundations, Max recognised something that continues to set our business apart:
"What convinced me is the combination of two things that so rarely come together in the market: a technically unique foundation for a truly sustainable, deterministic ID standard and a business model built on genuine user trust from the very beginning."
As our industry evolves, deterministic identity is no longer the question.
The challenge is making it work seamlessly across the advertising ecosystem, enabling advertisers, publishers and platforms to create value through solutions that are trusted, interoperable and easy to adopt.
That's exactly where Max will focus his attention. As he puts it:
"Deterministic IDs have long been capable of ensuring reach, addressability and measurability on the Open Internet. What's still missing for many players is the operational maturity to make that promise real at scale."
Together, we'll continue building on Utiq's strong foundations by creating clear, scalable product experiences, expanding integrations with global platforms and helping our partners unlock the full potential of responsible addressability.
Welcome to the team, Max. We're excited for what comes next.
You can read the full article here: https://lnkd.in/eQtvXee4
Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Pascale Arguinarena Michail Piperakis Beatrice Lhopitallier Catherine Murray Gunter Everink Kostas Chrysovitsiotis Arian S.Max Baum
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