LinkedIn·Thursday, 20 August 2026·6d ago

What happens after someone leaves your website can be just as important as what brought them there. For automotive brands, a website visit…

Utiq

5,083 followers

What happens after someone leaves your website can be just as important as what brought them there. For automotive brands, a website visit can represent an important moment of interest. But maintaining that connection and encouraging potential customers to return is where retargeting has a valuable role to play. A campaign run with our partners OMD and Equativ put Utiq's deterministic retargeting capabilities to the test for a leading automotive client. Over a two-week display campaign, previous website visitors were re-exposed using Utiq's deterministic identifiers, with frequency capped at three impressions per week. The campaign then compared the behaviour of exposed and non-exposed audiences to understand the impact on subsequent website visits. The difference was significant: ✅ 28% of exposed users returned to the client's website, compared with 19% of non-exposed users. ✅ That represented a 47% increase in the site revisit rate. ✅ More than 12% of eligible users were successfully reached during the campaign. For us, this is a great demonstration of what responsible addressability should deliver in practice. The value isn't simply in recognising an audience. It's in using that capability intelligently to reconnect with people, manage exposure and create measurable engagement, even within relatively short campaign timeframes and efficient budgets. Thank you to OMD and Equativ for the collaboration. Another strong example of deterministic identity translating into meaningful outcomes for advertisers. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Pascale Arguinarena Michail Piperakis Beatrice Lhopitallier Max Baum Catherine Murray Gunter Everink Kostas Chrysovitsiotis Arian S.

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