LinkedIn·Thursday, 6 August 2026·20d ago
Great branding isn't just about reaching people. It's about being remembered. That's why advertisers need more than scale. They need…
Utiq
5,078 followers
Great branding isn't just about reaching people.
It's about being remembered.
That's why advertisers need more than scale.
They need confidence that they can reconnect with audiences over time, optimise campaign delivery and measure genuine brand impact.
This Utiq campaign with a major international bank, delivered alongside BCN and Equativ, demonstrates exactly what's possible.
The campaign combined two complementary approaches: re-engaging audiences that had previously been exposed to advertising, while prospecting new finance-affine audiences.
Both were designed to validate how sustained ad exposure influences brand recognition and to maximise incremental reach, optimise frequency and measure the impact through a Brand Lift Study.
The results highlight the strength and stability of Utiq's responsible identity infrastructure:
✔️ 72% re-identification rate, enabling precise audience re-engagement over a 2.5-month period
✔️ 61% of users received three or more ad contacts, achieving the campaign's frequency objective
✔️ Only 1.3% wasted impressions, delivering efficient, overlap-free prospecting
✔️ 69% brand uplift compared with an unexposed control group
Perhaps most importantly, the Brand Lift Study confirmed a significant uplift in brand recognition regardless of whether audiences were reached through re-engagement or prospecting, demonstrating the value of consistent, well-managed exposure.
Congratulations to our partners BCN and Equativ, and to the team behind this campaign. Together, we're demonstrating how responsible addressability enables advertisers to build stronger brands through more measurable, efficient and effective media activation across the Open Internet.
Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Pascale Arguinarena Michail Piperakis Beatrice Lhopitallier Catherine Murray Gunter Everink Kostas Chrysovitsiotis Arian S.Max Baum
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