LinkedIn·Wednesday, 5 August 2026·21d ago
PepsiCo's Global Insights team and Ageas Group both run their trend radar as a live instrument, not an annual deliverable. That decision…
Trendtracker
4,205 followers
PepsiCo's Global Insights team and Ageas Group both run their trend radar as a live instrument, not an annual deliverable. That decision makes the difference between a radar that informs a strategy and one that turns into a snapshot nobody revisits.
This month's newsletter covers what it takes to keep a radar current after the first version is built, plus five questions worth asking before you trust any early warning platform to tell you which signals actually matter.
We're also closing out our Megashifts 2026 series with the Consumer Goods & Retail report: nine structural shifts, and what each one means for your category and your customer
Happy reading.
A signal spotted isn't a signal acted on. Here's the gap in between.
https://www.linkedin.com/pulse/signal-spotted-isnt-acted-heres-gap-between-trendtracker-m7zae?trackingId=0Pth%2FGPBDaBK8UBiO8%2FaaQ%3D%3D
↻ 1
View on LinkedIn Cross-referenced
Related on the wire
Buying the model turned out to be the easy part. Most enterprises can access the same AI models now, so the question has moved downstream…
AI helps foresight teams scan more of the world, catch signals earlier, and build out possible futures faster than manual research ever…
S&P Global's early warning framework flagged more than 80% of corporate defaults at least a year before they occurred. The signals existed…
Organisations are flooded with information more than ever, and making sense of it is a challenge. Most of it is scattered. Patents and…
Strategy, risk, and innovation teams inside large organizations are all doing versions of horizon scanning. Most of the time, they're doing…
Deep domain expertise doesn't stay sharp on its own. Left unchecked, internal knowledge tends to harden into blind spots and reinforce the…