📄 Europe cannot afford to leave immersive media out of the future of its cultural and creative funding. Today, XR4Europe is releasing a…

XR4Europe

7,846 followers

📄 Europe cannot afford to leave immersive media out of the future of its cultural and creative funding. Today, XR4Europe is releasing a new joint statement calling for immersive media to be explicitly recognised within #AgoraEU, the EU’s future flagship programme for culture, media and civil society. Together with 23 other signatories from 10 European countries, we are highlighting a glaring omission in the currently communicated structure of MEDIA+: immersive media is already recognised in the AgoraEU legislation and elsewhere in EU policy as a distinct and growing media sector, but is not yet reflected as a dedicated intervention area. We are calling for a dedicated Immersive Media action within MEDIA+. Failing that, the existing Video Games action should at minimum be expanded to Video Games and Extended Reality, consistent with the terminology used by the European Commission in its European Media Industry Outlook 2025. Europe is already a global leader in immersive media across culture, heritage, arts, education and interactive media. AgoraEU has the potential to strengthen that leadership, but only if it explicitly incorporates, prioritises and valorises XR and immersive media as part of Europe’s future cultural and creative landscape. We thank all the signatories for their contribution: Eirmersive, XRBB - Extended Reality Berlin-Brandenburg e.V., I3D Europe, EDFVR - ERSTER DEUTSCHER FACHVERBAND FÜR VIRTUAL REALITY, Fraunhofer Heinrich Hertz Institute HHI, ESPRONCEDA Institute of Art and Culture, Immersion, VRINN business cluster, CIIIC, XR Wallonia HITT, XR HUB Bavaria, NewImages, INVR.SPACE GmbH, XRMust, #IMMENSIVA, Khora Virtual Reality, Gluk Media, Foundation Virtual Horizons, Media Innovation & Intelligibility Lab - MiiL, Superposition XR Studio, {CORRESPONDANCES DIGITALES], INMERSIVAˣᴿ #XR #ImmersiveMedia #EUPolicy #JointStatement

♥ 40💬 1↻ 6

View on LinkedIn