Realo
Realo was a Ghent-based real estate data and transparency platform founded in 2014 by the StarApps founders, acquired by Immoweb (AVIV Group) in January 2024.
Realo was founded in 2014 by Lorenz Bogaert, Toon Coppens, Nicolas Van Eenaeme, and Vincent Verlee, who are also the founders of the startup studio StarApps (previously known for Massive Media / Netlog / Twoo). The platform specialized in real estate data analysis and property valuation, offering detailed estimation reports on properties and neighborhoods across Belgium.
Realo positioned itself as a transparency platform in the Belgian real estate market, giving buyers, sellers, and agents access to data-driven property insights. The company grew alongside Belgium's proptech ecosystem.
In January 2024, Immoweb, Belgium's leading real estate portal and part of the AVIV Group (Axel Springer), acquired Realo. The deal brought Realo's data and appraisal capabilities into the Immoweb platform. The AVIV Group already owned major real estate portals across Europe including SeLoger (France), Immowelt (Germany), and Yad2 (Israel).
Key People
Lorenz Bogaert - co-founder, serial entrepreneur, angel investor- Nicolas Van Eenaeme - serial founder, angel investor
Toon Coppens - co-founder, cto, angel investor
Stated facts & numbers
In the media3
Netlog co-founder Lorenz Bogaert (StarApps) shares how pivoting saved every company he built, why selling a company is the hardest thing an entrepreneur does, and why Belgium's envy culture holds back tech entrepreneurship.
Serial entrepreneur Lorenz Bogaert (Netlog, Twoo, StarApps) explains his venture studio playbook: validate before incorporating, keep teams under 50 people, bet on resilient founders, embrace founder-led sales and compliance-by-design, and let go once the venture flies.
Serial entrepreneur Lorenz Bogaert (Netlog, Twoo, StarApps) shares hard lessons on funding mistakes, founder exits, the 2008 Netlog deal that collapsed, startup studios, Ghent's 'mafia' ecosystem, and his dream of a Belgian tech IPO.