Hendrik De Winne
Hendrik De Winne is the founder of VibeLab, an AI transformation studio in Ghent that helps companies integrate AI into how they work. He is also Marketing & AI Catalyst at Belgian kombucha brewery Yugen Kombucha.
Work
De Winne started VibeLab in 2025. The studio sets and executes AI strategy for organisations across four pillars: strategy, implementation, engineering and education, and runs community events in Ghent, including an official Anthropic Claude Code evening co-hosted with TechWolf.
At Yugen Kombucha he moved from marketing student to marketing and projects, and since 2025 holds the Marketing & AI Catalyst role, applying AI across the brand's marketing. Earlier he co-founded Brandlapp, an AI marketing and automation venture.
He describes his own work as "Building Vibelab | AI, Marketing & Automation | Build stuff".
TechWiki.be, this almanac, is one of the things he builds.
Career
Roles
- STRIVE BY INZICHTChief Digital OfficerMay 2026 – Present
VibeLabOwnerJun 2025 – Present
- Yugen KombuchaMarketing & AI Catalyst (MAC)Jul 2025 – Present
- Brandlapp®Co-FounderAug 2025 – Jun 2026
- Yugen KombuchaMarketing & ProjectsAug 2023 – Jul 2025
- Yugen KombuchaMarketing StudentSep 2022 – Aug 2023
Education
Ghent University#2schoolMaster of Science - MS, Communication and Media StudiesSep 2021 - Jun 2022
- Sint-Lodewijkscollege#57schoolLatijn Moderne Talen2011 - 2017
From public career histories · 9 entries