Overview
Founded in 2024 by Lucas Desard and Simon Logghe, Adomate positions itself as an automated creative production system for performance marketers. Rather than selling software, it operates as a subscription service that delivers ready-to-run ad creatives weekly, using brand assets, performance data, and competitor analysis to produce and optimize content continuously.
The product targets direct-to-consumer brands that run paid social advertising at volume. The promise is faster iteration, lower creative production cost, and consistent brand alignment without requiring an in-house design team or a traditional agency retainer. Adomate secured undisclosed funding in January 2026.
Co-founder Simon Logghe previously worked at ML6, the Ghent-based AI engineering consultancy, bringing a technical machine learning background to the creative automation problem.
Key people
In the news
- I come from a data background. Dashboards, tables, numbers. Then I spent more than 2 years working side by side with marketers. One thing hit me almost immediately: marketers are incredibly visual people. They don't want a spreadsheet of ad metrics. They want to see the ad. Scroll through it. Compare it. Get a feel for whether the hook lands. For someone like me, that was a real mindset shift. For marketers, the interface isn't just a layer on top of the product. Often, the interface is the product. That insight shaped how we built
- I come from a data background. Dashboards, tables, numbers. Then I spent more than 2 years working side by side with marketers. One thing hit me almost immediately: marketers are incredibly visual people. They don't want a spreadsheet of ad metrics. They want to see the ad. Scroll through it. Compare it. Get a feel for whether the hook lands. For someone like me, that was a real mindset shift. For marketers, the interface isn't just a layer on top of the product. Often, the interface is the product. That insight shaped how we built
- It’s 10pm. Your store’s orders are packed, the inbox is finally quiet. Now you have to guess which ads to make next week. You open Meta Ad Library, scroll through a competitor's page, screenshot a few things that look good, and still have no idea which of them actually sold. The thing is, brands don't keep paying for ads that don't work. The ones still running after weeks are usually the winners. ⚙️ Our new 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 feature spots them for you, and lets you: ↳ Follow as many brands as you want ↳ See which of their ads are
- we're a premium brand. our ads need to look premium." heard a version of this on a client call last week. and I get it. you spent years building something that looks expensive. why hand Meta an ad that looks like it was filmed on a phone in someone's kitchen? because Meta doesn't grade on taste. since Andromeda, the ad system behaves more like a matching engine than a targeting tool. it wants a wide spread of creative so it can pair each version with the narrow slice of people it actually moves. five polished variations of the
- Today's a big day at adomate. 🚀 We're launching the Discover Page and a new (cheaper) pricing model. Think Pinterest, but for ads. And every ad is backed by data. You can browse what other brands are running and see: → which ads are winning → what's trending in your space → what competitors are testing right now It's fully searchable by keywords. So instead of scrolling the Ad Library for hours, you find what works in minutes. For years we ran a static ad agency. Every good ad we made started the same way: by studying what
- Ever wished you could find ads in the Meta Ad Library just by describing them? Now you can, with adomate 🔎 This week's updates: ⚙️ 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝗺𝗮𝗴𝗲 𝗮𝗱𝘀 𝗯𝘆 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗶𝗻𝗴 𝘁𝗵𝗲𝗺: type it the way you’d describe it to a friend, and the closest matches come back from the Ad Library or your saved ads. ⚙️ 𝗢𝗻𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁, 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: select more than one product and the concept is built from all of them, ideal for bundles, kits and routines. ⚙️ 𝗗𝗿𝗮𝗳𝘁𝘀 𝗻𝗮𝗺𝗲𝗱 𝘆𝗼𝘂𝗿 𝘄𝗮𝘆:
- I think Adomate is definitely the best static ads generator I've tested." That line came in an email from one of our customers last week. He's an experienced US marketer with a YouTube channel on AI and marketing. Testing every new tool in this space is part of his job. So this one really means something to us. Honestly, we didn't see it coming. There are hundreds of AI ad generators out there. We never set out to win on image quality alone. We put our energy into everything that comes before designing the ad, because that's what
- 𝟏,𝟎𝟎𝟎 𝐩𝐞𝐨𝐩𝐥𝐞 now follow the Adomate page. That number would have looked absurd back when Adomate was an ad creative agency in Ghent, making ads for other people's brands. We wound that agency down on purpose. It was working. It was also never going to become the thing we actually wanted to build. So we traded a business that paid the bills for one that didn't exist yet: a self-serve product for the people running Meta creative every day. The early builds were rough. Some of you used them anyway, told us exactly what was
Open roles
- Founding Full Stack EngineerWavre · Feb 7, 2026
- Founding AI EngineerWavre · Feb 7, 2026
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