Overview
Logghe worked at ML6, an AI company in Ghent, before starting his own company. At the end of 2024 he co-founded Adomate with Lucas Desard, who also worked at ML6, and took the CEO role. ML6 later became an investor in Adomate through its €1.4 million round of June 2026.
Simon Logghe is the CEO and co-founder of Adomate, an ad creation data platform based in Ghent. He founded the company at the end of 2024 together with Lucas Desard, who serves as CTO. Both founders previously worked at ML6, an AI company in Ghent. Adomate builds software that lets marketing teams turn performance data, competitor ads, and consumer signals into social media ad creatives through workflows they build and own. The platform pulls data from sources such as the Meta Ad Library, Meta Ad Manager, Trustpilot, and Amazon reviews, and publishes directly to Meta. It targets e-commerce businesses, consumer brands, and direct-to-consumer companies. The company serves more than fifty customers, including Loop Earplugs, employs ten people, and operates from the Wintercircus building in Ghent. In June 2026 Adomate raised €1.4 million in venture capital from Angelwise, RDY Ventures, and Seeder Fund, with participation from ML6 and business angels Jo Deblaere, Jeroen De Wit, Willem Dumon, Johnny Kegels, and Stefan Tournoy. The round funds international expansion, hiring in product, technology and sales, a Reddit integration, and tools for working with content creators. Adomate won the Start it@KBC Rising Star Award and reached first place as Product of the Day on Product Hunt on 27 July 2026.
Career history
In the news
- I come from a data background. Dashboards, tables, numbers. Then I spent more than 2 years working side by side with marketers. One thing hit me almost immediately: marketers are incredibly visual people. They don't want a spreadsheet of ad metrics. They want to see the ad. Scroll through it. Compare it. Get a feel for whether the hook lands. For someone like me, that was a real mindset shift. For marketers, the interface isn't just a layer on top of the product. Often, the interface is the product. That insight shaped how we built
- we're a premium brand. our ads need to look premium." heard a version of this on a client call last week. and I get it. you spent years building something that looks expensive. why hand Meta an ad that looks like it was filmed on a phone in someone's kitchen? because Meta doesn't grade on taste. since Andromeda, the ad system behaves more like a matching engine than a targeting tool. it wants a wide spread of creative so it can pair each version with the narrow slice of people it actually moves. five polished variations of the
- Today's a big day at adomate. 🚀 We're launching the Discover Page and a new (cheaper) pricing model. Think Pinterest, but for ads. And every ad is backed by data. You can browse what other brands are running and see: → which ads are winning → what's trending in your space → what competitors are testing right now It's fully searchable by keywords. So instead of scrolling the Ad Library for hours, you find what works in minutes. For years we ran a static ad agency. Every good ad we made started the same way: by studying what
- Too many sales-led founders, especially in Europe, treat marketing as something to hand off. "I don't have time for it." "I don't know anything about it." So it goes to a freelancer or an agency. And one of the best learning tools a young company has goes with it. Your marketing is the fastest and most scalable way to test your positioning. Which persona actually fits your offer? Which angle makes them stop and pay attention? Which proposition gets a response, and which one gets ignored? You can learn that one sales call at a
- In 2026, your creative is your targeting. Most advertisers still think about Meta in terms of audiences, targeting settings and a handful of ads. But Meta now decides who sees your ads. It doesn't look at who someone is. It looks at what they do online. That means your creative has to tell the algorithm who the ad is for. A generic ad that tries to appeal to everyone gives Meta almost nothing to work with. Here's how I'd build a creative strategy today: 1. Start with personas. Skip "women aged 25–35." Write "women who sleep badly
- Last week I was in Dublin for a community event for startup founders and VCs, organized by Baseline Ventures and Frontline Ventures. What made it special was the format. Instead of a rushed day of pitches and business cards, it gave founders and investors time to get to know each other in a relaxed setting. That’s when conversations go from “what do you do?” to real relationships. I met a lot of impressive founders from across the European ecosystem, plus several VCs I’m glad to now have on my radar. For any startup thinking about
- This photo was taken exactly 7 months ago The day our lives changed forever 👶 Turns out building a startup has a lot in common with becoming a parent: • The tiniest milestones feel like massive achievements • Everyone has advice on how to raise it • You’re convinced yours is special • It takes a village • Just when you think you’ve figured it out, a new phase begins • You keep checking whether it’s still breathing Our little one is growing up so fast. The intelligence may be artificial, but our proudness is very real. Simon
- adomate is in your face. In a good way." That's how Artur MacLellan 🔥 described us when we asked what sets us apart. I'll take it 😇 . Most AI ad tools have a quality problem. The output looks like AI. Glossy, generic, slightly off. Your audience scrolls past it in half a second. Artur's first point was the opposite. Realistic AI-generated ads that don't look like AI, built on concepts already proven to win for competitors. That's not luck. We start from raw data: real performance, real reviews, real competitor ads. Not a blank
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