Overview
Amoobi provides space optimization solutions for in-store merchandising, helping retail professionals make decisions on space allocation, category layout, and promotion performance. The company uses privacy-compliant tracking technology that does not collect images, video, or personal data, respecting GDPR and CCPA regulations.
Key people
In the news
- Wouldn't it be great to have a belgian 🇧🇪 scale up win a prize in France 🇫🇷 for best retail tech scale-up? Help Amoobi win by voting on for "La nuit du commerce connecté" (link is in comment). I did my best to pitch Amoobi, now is up to the jury and you! ( 👇 see link in comment)
- 1 in 4 category reviews destroys value. Only about a quarter hit target performance. Half land somewhere between flat and +3%. And with a full reset costing around $5,000 per store per category, that’s a lot of labor and rework for very little return. Why? In our experience, category managers spend most of their energy on assortment (what to list, what to delist) and far too little on space: how products are grouped, sequenced and positioned, and how shoppers actually move through the shelf. A real example from a pre-packed bakery
- Shelf technology tells you whether the shelf is executed. Behavior data tells you whether it works. When I encountered the Simbe Robot - Tally - in a European store last week, it was clear to me again - shelf tracking technology (like Vusion Captana or Simbe) and shopper tracking technology (like Amoobi) are meant to work together. Retailers are investing heavily in the connected store. Electronic shelf labels and shelf cameras from VusionGroup, and robots like Simbe’s Tally, have made the shelf visible in real time: is the
- Glad to be back in Paris to pitch in front of french retailers about Amoobi. It's never an easy exercice, but one I like, to tell the story about Amoobi and how we power the AI driven store of the future. Imagine being able to ask your AI where are the hot zones where you need to deploy more staff or how to change your layout to get an increase of conversion. The in-store customer path data is the foundation to achieve that! Thanks Anis Raouane Guillaume Revéreault Républik Retail for the opportunity
- Every entrepreneurial adventure starts with the people. We asked our CEO and Founder Olivier Delangre why he wanted to become an entrepreneur and start Amoobi. The trajectory was a bit unusual but isn't always like that with entrepreneurship? Check it out 👇
- Back from Groceryshop 2026 in Las Vegas! 🎰🛒 Our colleague Pieter Keersmaekers was last week at Groceryshop, and what a week it was. Packed sessions, great conversations with retailers and brands, and plenty of new connections. A big success for the Amoobi team. One message came through loud and clear: AI is no longer a side project for retail. It's quickly becoming central to how retailers plan, operate, and serve shoppers, from store operations to retail media to personalization. But every conversation came back to the same
- Compliance is mandatory. Perception is the real risk. Over the weekend, Walmarts leadership team, led by John Furner, published a piece on how they use electronic shelf labels (ESL), the digital price tags on the shelf edge. Rumours and press articles have suggested ESL could be used for surge pricing: a parent rushing in late on a Saturday for diapers clearly needs them now, so, as with airline tickets, the price could go up. Walmarts answer was unambiguous: they will never use ESL that way. They price the product, not the shopper.
- Sharing what we do with younger generations is truly rewarding and we're glad our CEO was invited to speak in front of Bachelor students specializing in retail at EPHEC Over the years, we did multiple partnerships with universities proving our commitment to working with new generations and with leading research institutes We partnered with several universities across Europe and US including Technische Hochschule Ingolstadt, University of Arizona , The Terry J. Lundgren Center for Retailing, and of course where it all started
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