Overview
Amoobi provides space optimization solutions for in-store merchandising, helping retail professionals make decisions on space allocation, category layout, and promotion performance. The company uses privacy-compliant tracking technology that does not collect images, video, or personal data, respecting GDPR and CCPA regulations.
Key people
In the news
- Our very own Pieter Keersmaekers is heading to sunny Las Vegas next week for Groceryshop. While data has long been called "the new oil," our industry’s historical struggle has always been refining it efficiently. Artificial intelligence is changing that game—transforming how we analyze data, automate processes, and unlock real-time physical store insights. As the retail landscape accelerates, smarter data will continue to drive the industry forward. Heading to Las Vegas? Connect with Pieter to discover how Amoobi is shaping the
- Heading to Groceryshop in Las Vegas next week? While I won't be attending this year, my colleague Pieter will be on the ground and ready to connect. With AI rapidly transforming store management, automation opportunities are endless—but your AI is only as smart as the data feeding it. That’s precisely where Amoobi comes in. Connect with Us: Meet on-site: Drop Pieter a message directly to grab a coffee in Vegas. Get introduced: Send me a quick DM, and I'll gladly set up the connection. And if you've never met Pieter, that's him at
- A few months ago, we hosted an event diving into the real differences between US and European retail. During the session, one of our attendees (and former client) Lorenzo Spinnoy shared a few thoughts on the event, as well as his experience collaborating with Amoobi. We often talk about "Physical AI" and how crucial high-quality in-store data is for meaningful Space Optimization in the Connected Store. But hearing how that value translates in practice from a client perspective is what really brings it to life. Listen to what
- Retailers have access to incredible AI-enabled tools to optimize pricing and assortment. And the reason is simple: sales and loyalty data are readily available to feed those algorithms. But what about space optimization and in-store navigation? Today, space planning remains a mix of guesswork and gut feeling. Why? Because we historically lacked the data to measure what happens on the store floor. We are changing that at Amoobi. As Pieter Keersmaekers explains in this video, we gather the missing physical AI data—measuring how
- For most retailers, over 80% of sales still happen inside the physical store. Yet, paradoxically, this is where retailers have the least data. Our CEO had a great discussion about this recently on the Category Management Association podcast hosted by James Jackson When you look at the store floor, the biggest missing link is tracking the lost sales that didn't make it to the register. What did shoppers look at? Which aisles did they walk past? Where did they hesitate before walking away? To solve this, you need the right
- Holiday store-spotting, episode 2! 🏖️ Why not turn the customer decision tree into store decor? That seems to be the exact strategy behind this Leclerc layout. When done well, it’s a brilliant way to guide shoppers seamlessly through the aisles. 👇 It’s a fun, visual example of a question we think about constantly at Amoobi: Do your shoppers actually understand your store layout and how sub-categories are grouped together?
- What do store owners actually think about having our technology on the shop floor? 🛒 When deploying our tech, working with corporate headquarters is only half the equation. The real magic happens on the ground with store operators who rely on our insights daily to drive value. For us, building a true partnership with store owners isn't just nice to have—it's key. 🤝 Listen to what Amaury has to say about partnering with Amoobi in his store: 👇 #RetailTech #StoreOperations #CustomerSuccess #Amoobi #RetailInnovation
- Physical stores generate a wealth of sales data - but they often lack visibility into everything that happens before a purchase is made. 👇
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