Overview
Founded in 2014 by Sebastien Dellis and Olivier Verdin, AppTweak started as a side project called "The ASO Toolbox" that generated instant ASO reports with actionable recommendations for apps on the App Store. The founders saw an opportunity to build professional-grade tooling for app publishers as the mobile app economy matured and competition for organic discovery intensified.
The company reached profitability in 2017 and grew entirely on product revenue before raising any significant outside capital. Between 2014 and 2021, AppTweak reported 957% growth. Clients include major mobile gaming companies like Miniclip and Jam City, across both gaming and non-gaming app categories.
In April 2021, AppTweak raised $22 million in a Series B round from its early investor Media Group Rossel. The company used the capital to expand internationally in EMEA and APAC, develop the platform further, and build out managed services for enterprise clients.
Funding history
- Series B, $22M (April 2021): Media Group Rossel
Key people
In the news
- ASO is not enough anymore. App growth has become much more complex. Organic growth, Apple Ads, creative intelligence, reporting, measurement, incrementality, AI visibility... everything is becoming connected. AppTweak started with ASO. Today, our ambition is broader: help app marketers understand what is happening, make better decisions, and grow across the entire app marketing journey. The goal is not to add more tools. It is to make complexity simpler. #aso #appleads #mobilemarketing #apptweak
- Yesterday we witnessed probably the biggest visibility drop of the year. The Sun: billions of years of brand authority. Exceptional awareness. Massive daily active users. And still… One well-positioned competitor was enough to make it disappear. A humbling lesson for every marketer. At AppTweak, we usually see this kind of thing in app store rankings. Yesterday, we just had to look up. #AppTweak #ASO #Visibility
- AI is helping us read words that have been silent for almost 2,000 years. Researchers are using AI and advanced imaging to decipher carbonized Roman scrolls from Herculaneum, buried by the eruption of Mount Vesuvius in 79 AD. I find this beautiful. AI is not only about doing things faster. Sometimes, it helps us see what humans simply could not see before. Of course, most of us are not trying to read ancient Roman scrolls every morning. But the same idea applies to our daily work: AI can explore huge amounts of data, detect
Open roles
- Product DesignerBrussels, Brussels, Belgium · Sep 15, 2026
- Junior App Growth ConsultantBrussels, Brussels, Belgium · Sep 14, 2026
- Product ManagerBrussels, Brussels, Belgium · Aug 31, 2026
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