Overview
Founded in 2014 by Sebastien Dellis and Olivier Verdin, AppTweak started as a side project called "The ASO Toolbox" that generated instant ASO reports with actionable recommendations for apps on the App Store. The founders saw an opportunity to build professional-grade tooling for app publishers as the mobile app economy matured and competition for organic discovery intensified.
The company reached profitability in 2017 and grew entirely on product revenue before raising any significant outside capital. Between 2014 and 2021, AppTweak reported 957% growth. Clients include major mobile gaming companies like Miniclip and Jam City, across both gaming and non-gaming app categories.
In April 2021, AppTweak raised $22 million in a Series B round from its early investor Media Group Rossel. The company used the capital to expand internationally in EMEA and APAC, develop the platform further, and build out managed services for enterprise clients.
Funding history
- Series B, $22M (April 2021): Media Group Rossel
Key people
In the news
- Culture is what people do when nobody is watching. And company culture is never something you can define once and forget. It's alive. It grows, evolves, and needs to be challenged. This year at AppTweak, we took the time to revisit our culture. Not to reinvent who we are, but to better express what we believe in, the behaviors we want to encourage, what we celebrate, and the people we want to bring on board. We came back to four simple values: Give forward. Lift each other, rise together. Make it happen. Own your scope, elevate
- Two inspiring days with the AppTweak leadership team! Working together on exciting new projects, challenging ideas, and already shaping what 2027 will look like. I never stop being impressed by the smart, talented, and genuinely nice people around me. These are the moments when you feel the AppTweak culture at its best. Not just in what we build, but in how we build it together. Exciting times ahead!
- October is Pink Month, dedicated to raising awareness about breast cancer. 🎀 At AppTweak, Maryam G. took the initiative to give a presentation to the team about breast cancer, prevention, screening, and the importance of being informed. And today, in support, many of us are wearing pink at the office. 💗 A small gesture, but an important reminder that awareness matters and that early detection can save lives.Thank you Maryam for taking the time to share this with all of us. #PinkOctober #BreastCancerAwareness
- From AI-powered campaigns to AI-driven discovery. On September 29, AppTweak & Snapchat are covering both ends of app growth in our upcoming webinar. Snapchat on how AI is changing campaign setup, creative, and optimization on Snap Ads. AppTweak on how AI assistants are changing app discovery, which sources those recommendations draw on, and how that shifts by category. 60 minutes, 11 AM PT / 2 PM ET, with live Q&A. #aso #aisearch #snapchat #apptweak
- ASO is not enough anymore. App growth has become much more complex. Organic growth, Apple Ads, creative intelligence, reporting, measurement, incrementality, AI visibility... everything is becoming connected. AppTweak started with ASO. Today, our ambition is broader: help app marketers understand what is happening, make better decisions, and grow across the entire app marketing journey. The goal is not to add more tools. It is to make complexity simpler. #aso #appleads #mobilemarketing #apptweak
- Yesterday we witnessed probably the biggest visibility drop of the year. The Sun: billions of years of brand authority. Exceptional awareness. Massive daily active users. And still… One well-positioned competitor was enough to make it disappear. A humbling lesson for every marketer. At AppTweak, we usually see this kind of thing in app store rankings. Yesterday, we just had to look up. #AppTweak #ASO #Visibility
- AI is helping us read words that have been silent for almost 2,000 years. Researchers are using AI and advanced imaging to decipher carbonized Roman scrolls from Herculaneum, buried by the eruption of Mount Vesuvius in 79 AD. I find this beautiful. AI is not only about doing things faster. Sometimes, it helps us see what humans simply could not see before. Of course, most of us are not trying to read ancient Roman scrolls every morning. But the same idea applies to our daily work: AI can explore huge amounts of data, detect
Open roles
- Fullstack EngineerBrussels, Brussels, Belgium · Oct 22, 2026
- Backend DeveloperBrussels, Brussels, Belgium · Oct 6, 2026
- UX/UI DesignerBrussels, Brussels, Belgium · Sep 15, 2026
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