Overview
Boobook turns data into decisions by combining human expertise with advanced analytics and AI-powered tools to help businesses make ROI-driven choices. Operating from offices in Belgium and the UK, the company supports global businesses with strategic pricing, portfolio optimization, customer segmentation, and brand equity enhancement.
In the news
- If you were looking for a good reason to visit Paris next week, this is it! 🥐 Come and say hi to Nicole and Milena at Printemps des études by Empresarial, where Milena and Elodie Lebreton from Pernod Ricard will take part in a roundtable on how to preserve a brand’s long-term value despite short-term pressures. They’ll draw on some of the work we’ve done together, exploring how Pernod Ricard can protect the long-term value of its brands at a time when AI is making products increasingly easy to compare on functional attributes and
- After a very fun teambuilding day yesterday (more behind-the-scenes pictures will definitely follow), today is all about strategy. Every year, we set aside time for our Belgian and UK colleagues to come together. Not only to strengthen our team spirit, but also to look back on the past business year and decide where we want to go next. One topic that will inevitably be on the agenda today? AI. How could it not be? 😉 Rather than everyone figuring things out on their own, we’ll be sharing the tools, use cases and best practices
- In two weeks’ time, our colleague Milena Casey and Elodie Lebreton from Pernod Ricard will take the stage together at Printemps des études by Empresarial in Paris. 👏 They’ll share how we’ve worked together to protect Pernod Ricard’s brand value at a time when AI is making products increasingly easy to compare on functional attributes and price. It’s a challenge that will sound familiar to many marketers and business leaders: 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐩𝐫𝐞𝐬𝐞𝐫𝐯𝐞 𝐚 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐯𝐚𝐥𝐮𝐞 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐥𝐨𝐧𝐠 𝐭𝐞𝐫𝐦
- We don’t know about you, but towards the end of summer, we always start craving fresh ideas and inspiration here at boobook. Luckily, we’ve got a lot lined up for the coming weeks and months.😉 First up, we’ll be getting out and about to exchange ideas with fellow professionals. Nicole and Milena are heading to Printemps des études by Empresarial in Paris, where we’re particularly proud to see Milena take part in a roundtable on balancing short-term goals with long-term brand value. Nicole will also join a Voka Oost-Vlaanderen Plato
- Pricing mistakes are not always easy to spot. A discount that feels harmless or a price based mainly on costs. Or the assumption that customers always choose the cheapest option. Over time, these decisions can quietly eat into your margins. Here are four pricing mistakes worth keeping an eye on. Save the slides for your next pricing discussion. #pricingstrategy #valuebasedpricing #businessgrowth
- Out for a walk or a run this summer? Chances are you're wearing wireless earbuds. 🎧 Hard to believe there was a time when removing the headphone jack from the iPhone seemed like a terrible idea, right? Back in 2016, consumer research suggested people didn't want it. Social media sentiment was deeply negative. Market research predicted a significant impact on iPhone sales. Yet Apple went ahead anyway. Why? Because Apple’s leadership understood a deeper pattern of human behaviour that didn't show up in a standard spreadsheet. They
- How AI-proof is your brand? 🤔 AI compares features and prices in seconds, which is why it's more important than ever to ensure your value goes beyond both. Here are four questions to help you assess how your brand performs across the four dimensions of brand value: ⚙️ Functional: would AI have a compelling reason to rank you above your competitors? ❤️ Emotional: does your brand create the right emotional connection with your customers? 🤝 Trust: do customers see your brand as credible and trustworthy? ✨ Experience: does every
- Feel like your pricing advice isn't making the impact it should? One of the biggest mindset shifts is letting go of the idea that pricing is an exact science. The best pricing experts don't just crunch numbers or look for the ‘right’ price. They weigh trade-offs, explore different scenarios and help their organisations make better pricing decisions. This is an excerpt from our latest pricing webinar. If you’d like to watch the full webinar, you can find it here: https://lnkd.in/eT8AqQg4
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