Career history
In the news
- Last call to join our segmentation webinar happening later today! Join Nicole Huyghe and Warren Fox from Brother live at 14:00 CET for a candid discussion about Brother’s segmentation journey. You’ll walk away with practical insights on how to build a segmentation that actually drives results. 👉 Last chance to secure your spot (or receive the recording afterwards): https://lnkd.in/eKsis3QR
- A good segmentation does more than describe your customers. It helps you make better business decisions. But how do you build a segmentation that actually delivers on that promise? We believe it starts with asking the right business questions, understanding what drives customer choices and making sure activation is part of the process from day one. 💪 We've just launched 𝐚 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐰𝐞𝐛𝐩𝐚𝐠𝐞 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐨𝐮𝐫 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐯𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐧𝐞𝐞𝐝𝐬
- What makes a brand experience truly meaningful? And what makes it stick? Tomorrow, 22 October, our CEO Nicole Huyghe will be heading to BAM - Belgian Association of Marketing goes West where Plopsaland, Campo Solar and Westtoer will share their take on this fascinating topic. Will you be there too? Do come and say hi to Nicole! 👋
- More segmentation-related news this week. Today, Nicole Huyghe and Eva Vandenberge are at UBA’s Exchange Community today to share and discuss how segmentation can become a strategic business capability that drives real decisions. Three things we’re exploring for our audience at UBA today: - Listening to stakeholders as closely as we listen to consumers. - Prioritising clear actions so insights lead to business decisions. - Keeping segmentation alive through continuous learning and updates. Couldn't make it to UBA today? No
- New webinar coming up, three weeks to go. 📆 Join if you want to learn how to build a segmentation that doesn’t just look good on paper, but actually gets used. 🎯 Nicole Huyghe and Warren Fox from Brother will share Brother’s segmentation journey from customer understanding to business growth. Hope to see you there!
- Happy to share we’ve just opened up registrations for our upcoming webinar! 🎉 If you struggle to create a segmentation that actually gets used and drives business growth, this one’s for you! On 29 October, our CEO Nicole Huyghe and Warren Fox from Brother will take you through 𝐁𝐫𝐨𝐭𝐡𝐞𝐫’𝐬 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐣𝐨𝐮𝐫𝐧𝐞𝐲: starting small, connecting data and insights, uncovering the ‘why’ behind the numbers and continuously improving along the way. 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐭𝐨 𝐠𝐞𝐭 𝐚𝐧𝐬𝐰𝐞𝐫𝐬 𝐭𝐨 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬
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