Overview
Brain Impact Neuroscience delivers neural analysis powered by fMRI and AI using scientific methods to turn consumers' decision-making processes into strategic advantages. They measure brain signals through predictive neuroscience across industries including fragrances, cosmetics, food, beverage, entertainment, and gaming.
Key people
In the news
- 42.195 km. Done. 🏅 Eloïse Appelmans Gerardin crossed the finish line of the Marathon de Lille on Sunday for the Fondation René Touraine and skin disease research. Together, we raised 955 € for the cause. 👏 To every donor, every supporter, every voice along the way, thank you 💛
- J-4 ! All set for Sunday. 🏃♀️ Eloïse Appelmans Gerardin is ready to line up at the Marathon de Lille: 42.195 km for skin disease research, in support of Fondation René Touraine. The whole Brain Impact Neuroscience team is cheering her on! 💪 Go Eloïse !!! The fundraiser stays open 👇 For our Belgian supporters: urlr.me/636tgu For our French supporters: urlr.me/pVJvgz
- Brain Impact Neuroscience is featured in PREMIUM BEAUTY MEDIA | Premium Beauty News - Brazil Beauty News ! Our neuro-intelligence turns neural activity into strategic decisions. Every project starts with our client’s business need, then we design a tailor-made program to reveal the real value of a product and predict its success. 📰 https://lnkd.in/dPv-vK3Q On November 25, our CEO Eloïse Appelmans Gerardin, PhD, will present "fMRI, Data, and AI: Putting emotions to the test" at the Fragrance Innovation Summit in Paris. 🎟️
- On October 25, our CEO Eloïse Appelmans Gerardin will run the Lille Marathon to support dermatology research and every kilometre will count. 🏃♀️ Among the rare diseases affecting the skin, Cutis Laxa is an ultra-rare, mostly genetic condition in which the skin loses its elasticity. But its impact can go far beyond the skin: the heart, lungs and other organs can also be affected. For families, receiving a diagnosis can mean facing years of uncertainty, with little information and no treatment available. Marie-Claude Boiteux
- Doors are open at COSMETIC 360! 🚀 Brain Impact Neuroscience is set up and ready to welcome you at booth LA21 for the next two days ! Come by to talk applied neuroscience, predictive models, and what really happens in the brain when a product meets its user. #Cosmetic360 #CosmeticValley #Neuroscience #BrainImpact
- Guess what? We just got our brand-new electroencephalograph (EEG) and just like it, our new recruit is: ⚡ Energetic: she brings energy wherever she goes 🔌 Easy to connect with: no wires needed ✨ Glowing: a natural fit for the team YES, we’re thrilled to announce that Maëlle Lévi has joined the team as our new Business Developer & Communication Manager! Her mission: introducing our neuroscience studies to new brands, growing our partnerships and taking you behind the scenes at Brain Impact Neuroscience. And for her very first
- COSMETIC 360 countdown: meet the minds building neuro-intelligence. 🧠 First up: Eloïse Appelmans Gerardin, CEO of Brain Impact Neuroscience. With a PhD in neuroscience and a decade studying how people decide, adapt and engage, Eloïse leads our mission to turn whole-brain data and AI into intelligence that guides strategic innovation. We help brands understand what drives consumer choice, uncover new innovation opportunities and prioritise their pipeline. Bringing neuro-evidence into decisions about what to develop next.
- Your brain keeps adapting. Even in adulthood. 👨🎤 16 adults. Eight weeks of mindfulness training. Changes in grey matter detected on MRI. That’s what a small 2011 study reported in regions involved in memory, self-processing and perspective-taking. A striking finding, though later, larger trials did not replicate these structural changes. How much can repeated practice reshape the adult brain? Discover the evidence and its limits in our Neuroscience Focus #9 👇 #Neuroscience #Neuroplasticity #Mindfulness #BrainImpact
Alumni
Eloise GerardinScientific Director→Scientific Collaborator at UCLouvain - Université catholique de Louvain
Something wrong or missing? Send an update. Fixed within 24 hours.