Overview
Eloise Gerardin is CEO of Brain Impact Neuroscience, a role she took up in January 2026 after having served as the company's Scientific Director from April 2024. Since March 2025 she has also been a scientific collaborator at UCLouvain - Université catholique de Louvain, where she completed a doctorate in neuroscience between July 2019 and April 2024 as a PhD student.
Before beginning her doctoral work, she carried out her master's thesis at the Institut de Psychiatrie et Neuroscience de Paris (IPNP) in the first half of 2019, alongside a period as an occupational therapist at GHU Paris psychiatrie & neurosciences from January 2018 to June 2019. During 2018 she also worked as an occupational therapist at ASSAD XV (SSIAD - ESA - ESNA), and from October 2014 to November 2017 she held the same role at Cliniques de l'Europe.
She holds a Master 2 in neuroscience from Université Paris-Est Créteil and a bachelor's degree in occupational therapy from HELB - Haute Ecole Libre de Bruxelles Ilya Prigogine.
Career history
In the news
- September 1st. Back to pushing innovation. New season, new challenges. And a good reminder that no sector gets to stand still. Not even art! At the Musées royaux des Beaux-Arts de Belgique, home to the world’s second-largest collection of Pieter Bruegel the Elder, digital formats have been reshaping the visitor experience for more than a decade. Last week, journalist and editor Momoko Amemiya（雨宮百子）, equipped with a neuroscience sensor, explored the museum and its digital Bruegel experience. The real question is not simply what
- Ready to turn neuroscience into business impact ? Join us 🚀
- Our work is published in the latest issue of Cortex-Trends in Neurology, a publication focused on advances in neurology and neuroscience. 🧠 For Brain Impact Neuroscience, this publication confirms that solving real industry questions and contributing to science can be one and the same. Why does this matter for cosmetics? Cosmetic innovation is moving beyond skin-level performance, using multimodal neuroscience to measure the full sensory and emotional experience a product creates. Between academia and industry? That’s precisely
- Voulez-vous savoir ce qui se joue lors d’un lancement produit ? Les entreprises décident quel est le risque qu’elles acceptent de prendre. Dans la majorité des cas, un lancement repose encore sur deux ingrédients fragiles : l’intuition et quelques focus groups. Au final, des millions d’euros investis pour découvrir après coup ce que le cerveau des clients potentiels aurait pu nous dire en amont du lancement. Notre rôle, chez Brain Impact Neuroscience, c’est de comprendre ce que le futur acheteur ressent. Avant de déployer un nouveau
- VivaTech, ce n’est pas seulement des stands et du business ! C’est aussi de belles rencontres, des conversations qui font du bien et des espaces où l’on peut s’exprimer sans filtre. Pendant le salon, j’ai eu la chance d’enregistrer deux podcasts 🎙 : - Un premier aux côtés de Solène ETIENNE du podcast Feuille Blanche. - Puis un autre aux côtés de Sandie Giacobi pour MyMarketing Podcast. Ce que j’ai préféré ? Tout ce qui s’est passé avant qu’on enregistre. Les discussions avec Manoa, de l'équipe Feuille Blanche, sur les femmes
- Le genre de soirée où même un début d'incendie passe inaperçu 🔥 Lors du salon Vivatech à Paris la semaine dernière, j'ai eu la chance d'être invitée par l’AWEX à la soirée organisée par l'ambassadeur de Belgique aux côtés de Pascale Fontaine, Damien Cudel et Quentin Dessain. Les discours des ministres et de l'ambassadeur ont permis d'aborder des sujets importants, notamment celui de la souveraineté des données dans le contexte géopolitique actuel, une thématique d'autant plus marquante au vu de la présence de plusieurs chefs
- Ready for my first VivaTech with Brain Impact Neuroscience! What am I most excited about ? The energy. The conversations. The bold ideas. And your questions. The opportunity to share what drives me every day: understanding the connection between consumer desires and emotions, and analyzing how decisions are made deep deep within the brain. Above all, how we can help companies better predict the success of their innovations—reducing risks, avoiding failures, and preventing launches that consumers did not want. Come and meet us at
- Getting ready for VivaTech! Last week, between two sessions of the Réseau Entreprendre Bruxelles bootcamp, I rushed out to answer a few questions from Marc‑Lionel Gatto from myGlobalVillage.com. He asked me how Brain Impact uses functional MRI to capture the brain’s emotional responses? The perfect opportunity to explain how we help brands predict the success of their products and services by going straight to the brain’s emotional engine. And what do we expect from VivaTech? Simple: build new connections and dive into as many
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