Overview
Founded in January 2018 by Dennis De Clercq and Dimitri Allaert, Buffl operates an agile market research platform built around a mobile-first survey tool and a proprietary consumer panel (its "herd"). Businesses use Buffl to quickly test product concepts, validate decisions, and gather consumer feedback through a community of opted-in research participants who complete surveys via their smartphones.
The platform emphasizes speed and iteration, positioning itself as an alternative to traditional market research agencies that require weeks of setup and higher minimum budgets. Buffl counts around 21 employees and received early backing from imec.istart. The company is headquartered in Mechelen, Antwerp province, with registered offices in Dendermonde.
Buffl serves brands and agencies looking to integrate continuous consumer validation into their product and marketing processes, a category Driven by the growth of design thinking and agile product development practices.
Funding history
- Seed: $61.4K from imec.istart (2018)
Key people
In the news
- Beat the post-summer blues with fresh insights! 🍂✨ Transitioning back into full gear can be tough. To help you make the right decisions fast, BUFFL delivers reliable, actionable, and agile insights directly from your target audience – giving your Q4 strategy a head start. To cheer up your budget this late summer, get a 5% discount on all new research projects and credit packs confirmed before September 30th, 2026. 🍁 5% discount on all new projects & credit packs 👥 Valid for B2C & B2B audience research Ready to move fast with
- The ‘Back to School’ season is just around the corner. Is your autumn campaign built on real-time data, or last year’s assumptions? 🤔 In a highly competitive market, traditional marketing concepts built on old data quickly fall short. Before your big campaign budgets go live, it’s time for a quick reality check. Here are three critical questions every marketing and product manager should ask right now: • Does your offering still align with current consumer priorities, or are you solving a problem that is less urgent for families
- For a Belgian leader like Manna Foods N.V., staying ahead in the sauces industry means moving beyond "gut feelings" and embracing evidence-based decision-making. ♟️ To help them with their strategic decision-making, we implemented an annual Brand Tracker. By consistently measuring the same core metrics year over year, Manna gained a reliable view of trends and shifts in brand performance across two distinct categories: warm and cold sauces. Curious how consistent brand tracking can unlock untapped potential in your
- Today, we are celebrating the Belgian National Holiday! 🇧🇪 As a Belgian company, we take pride in the impact we are building together right from the heart of Europe. But today isn't just a celebration of country, it's a celebration of the incredible people who power our mission every single day. We want to wish a very Happy National Holiday to the 40,000 Belgian consumers in our community! Thank you for helping so many Belgian companies to decide what's next! Enjoy de pintjes, les frites, die schokolade, and the well-deserved
- Most brand repositionings feel like a leap of faith. Enwyse & deBottomline decided to build a bridge instead. 🌉 In preparation to launch their new "Energy-wise" campaign, they faced a classic creative crossroad: two distinct campaign directions. Instead of relying on gut feelings to pick a winner, they partnered with us to hear directly from the people who matter most, Flemish SME decision-makers. How we moved from "guessing" to "knowing": • A/B Concept Pre-testing: We measured the attractiveness and persuasive power of both
- Assumptions are a luxury your innovation budget simply can't afford. In a competitive market, launching a new product, innovation, or communication strategy based on a "hunch" is a massive gamble. It doesn't just drain financial resources, it wastes valuable team energy and creates unnecessary environmental impact. Too many brilliant teams spend months building a rollout, only to realize post-launch that they missed the actual consumer need. At BUFFL, we believe in a First-Time-Right approach. We connect businesses directly
- How do you conquer a crowded market like Brussels? Extra Shop wanted to scale, but they knew that “guessing” wasn’t a strategy. They partnered with BUFFL to move from assumptions to actionable data. Swipe through to see how we helped them find their untapped potential! Check out our website for the full article! #MarketResearch #Awareness #Positioning #BUFFL
- The most expensive mistake in business? Building something nobody actually wants. Every year, millions are poured into launching products, features, and services. But are you sure your customers want those innovations? Because if not, it will result in wasted budgets, energy, time and unnecessary environmental impact. At BUFFL, we believe there’s a better way to innovate. We call it the First-Time-Right approach. By embedding continuous, iterative validation into your design process, you connect your business directly with the voice
Alumni 1 went on to found or lead
Dimitri AllaertCo-Founder→Co-Founder at Vectrix
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