Overview
Provides AI-driven sales commission software that designs transparent compensation strategies, sets optimal targets, and boosts overall sales performa
Key people
In the news
- Something big just happened at Driven... HubSpot published a guide on building AI agents. Guess which company they picked for the sales compensation use case? Us! It’s insane that a multi-billion dollar CRM leader recognizes what we’re building. It only gives us more motivation to keep building and disrupting sales comp. Thank you Jenny Romanchuk and the HubSpot team for this recognition. And Andres De Jonge, Romana Kuts, this one is yours. 🙌 Read about it in the comments 👇
- We're in London! 🇬🇧 This week you'll find Driven at the Digital Finance Show at ExCeL London. Find us at stand B10 ☕ Snacks and goodies for everyone 💬 Good conversations about finance, tech and sales ⚡ A quick look at how Driven agents automates & improves your sales commission & performance Want the full story? Come to our live demo of Driven on Thursday 8 October at 13:45 in the Finance Showcase Room: "How finance teams fix commission chaos." 📍 Digital Finance Show, ExCeL London, stand B10 🗓 7 and 8 October Drop by, say hi,
- Heading to my all-time favorite city! 🗽 The Driven roadtrip continues. After Las Vegas, LA and Boston, it's time for New York City. Joining fellow growers at GTM 2026 by Pavilion, and I'm really looking forward to it. We're also hosting 2 events: 🏃 A morning run on Wednesday 🍸 A cocktail happy hour on Thursday evening with Flowla to close out the week (Luma in comments, join us!) The schedule is already tight, but I can always make time for a quick coffee or a proper NYC bagel. If you're in town, hit me up and let's connect
- About HubSpot UNBOUND 2026... Really had a blast attending this conference for the first time! Here are my experiences & key takeaways: - Americans are super accessible and always interested to hear about new technology - HubSpot ecosystem in US is huge - We hosted our first Driven side-event in Boston, which was a succes with 25~ revenue leaders attending - Lobster rolls in Boston are great Special thanks to the following people, for the nice conversations: Mark Talkington, Julia Segel, Tammy Chan, Armando Estrada, Shane Tucker,
- Good morning, Boston! 🇺🇸 Excited to be attending HubSpot UNBOUND 2026, September 16-18 in Boston. Driven is the native ICM that runs on your HubSpot, and drives commissions that truly work. If you're sales driven in mindset, let's schedule some time with me at the event (calendar link in the comments) See you there!
- Thank you to Le Soir and Emile Thoreau for including Driven in today's piece on Belgian tech funding (article link in comments). Appreciated the chance to share our take on the Belgian ecosystem 😎
- I asked one of our customers last week why their comp split is 50% base, 50% variable salary? Response: “I have no idea.” That’s the answer. Not “here’s our philosophy.” Not even a bad reason. Just nobody knows. That’s the real problem with variable vs fixed. It’s one of the biggest discussions in sales comp, and almost nobody treats it like a decision. It’s an accident that got inherited from an old offer letter or a negotiation years ago. At Driven we see this constantly. Your split isn’t just a number, it’s a philosophy.
Backers
Pitchdrive
Pitchdrive is a venture capital fund that invests in pre-seed and seed stage startups, with four funds raised totaling €250K-2M in first-check investments, and a portfolio of over 70 companies backed globally.
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