Overview
Founded in 2014 in Ghent, Cheqroom provides a cloud-based Asset Operations Platform for managing shared, high-value equipment. Organizations use it to handle check-in/check-out workflows for cameras, computers, tools, vehicles, and other shared gear, replacing spreadsheets and manual tracking with a purpose-built system featuring QR scanning, availability calendars, utilization reporting, and maintenance logs.
In March 2022, Cheqroom closed a $15M Series B led by Level Equity, bringing total funding to $15.3M. Level Equity's investment funded product expansion and international growth, including new offices in the United States and Spain. In June 2024, Jim Hite was appointed CEO with Level Equity's backing. Founder Vincent Theeten transitioned to Chief Strategy Officer.
Enterprise clients including Amazon, Google, and Airbnb use Cheqroom for equipment governance across large distributed teams. The platform is relevant wherever organizations share expensive or regulated physical assets that require controlled access, utilization tracking, and maintenance records.
Funding history
- March 2022: $15M Series B led by Level Equity
- Total: $15.3M
Key people
In the news
- 3 theaters. 20 productions a year. $2M+ in equipment. One shared system. 🎭 Our next Customer Spotlight takes you inside the David Geffen School of Drama at Yale to see how they keep the gear room running without the drama. Joining us: 🎧 Mariah Keener, Lead Sound Engineer at Yale, who turns designers’ creative visions into systems that actually work, show after show 🤝 Sara Miller, Customer Success Manager at Cheqroom, who started her career running university equipment rooms before helping teams build workflows around how they
- AirTags, certifications, shipment tracking links, or which team mate a kit belongs to, whatever actually matters to your workflow. This week's Cheq In Tip: custom fields, 14 field types to build the exact data foundation you need.
- So we are! 🔥Jokes aside, it’s been an incredible day on the floor at NAB Show New York. We’ve had great conversations with different teams about what it really takes to run an equipment operation at scale. Knowing where every asset is, keeping gear in the field and out of repair, and giving teams the visibility they need to move fast 💨 Our demos are better than our photos, promise. Find us at Booth 530 at the Javits Center. Missed us at the shot or couldn’t make it to New York? We’re just one meeting away. Book your demo !
- Your phone can already scan 200 codes in a minute. Before you buy a dedicated scanner, watch this. This week's Cheq In Tip: the built in scanner, and when you'd actually need dedicated hardware instead. Want to learn more? We got you, full blog linked in the comments below 👇
- Spreadsheets nobody trusts. Gear hiding behind sets. No idea if that light even works. Sound familiar? You’re not alone. Even American Eagle’s photo studio worked this way. It’s more common than you think, and there’s a better way. Michael shared how his studio turned it around in our full conversation. Full conversation out now. Watch it on our website
- Michael runs a +30,000 sq ft in-house photo studio in Pittsburgh, shooting for American Eagle, Aerie and OFFLINE. When he went looking for a way to manage his gear, every option felt built for someone else. “I would have to learn coding… it just wasn’t working for me.” Then he found us (Cheqroom) 🤝 a platform that spoke the language of studios and photographers. That usability was his biggest selling point. Full conversation out now. Watch it on our website, Link below 👇
- Before: Post-it notes on cameras explaining why they're broken. Now: "It's literally saying it's broken." 🤯 Michael, can see at a glance what's checked out, what's out for repair, and what's ready to use. In his words, "organization in general has just been super valuable." What's the most creative "system" you've seen in a studio? 👇 Full conversation out now. Watch it on our website link below
- It's just so much easier for them to search it at their leisure, any time of the day." In our spotlight session, Michael, Operations Manager at American Eagle, shared how giving freelance photographers and directors access to the studio's gear list made the whole team faster and more independent. Full conversation out now. Watch it on our website: link below 👇
Backers
Level Equity
New York-based growth equity firm focused on B2B software and technology companies.
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