CHILI publish

Overview

Founded in 2010 in Aalst by Kevin Goeminne, Bram Verniest, and Joeri Paeleman, CHILI publish was built to solve a persistent problem for large organizations: the manual effort required to adapt a master design into dozens or hundreds of localized, resized, and versioned outputs. The platform lets non-designers work within brand-safe templates that enforce design rules automatically.

Customers include global consumer brands such as Coca-Cola, Mars, and Carrefour, as well as agencies and retailers managing high-volume graphic production workflows. The platform integrates via API into existing digital asset management and production systems, making it a connective layer rather than a standalone design tool.

CHILI publish raised a total of approximately EUR 21M across four funding rounds. Key milestones include a EUR 3.625M round from Volta Ventures, Pamica, and Group MC in March 2019, followed by a EUR 3M round in July 2020, and a EUR 10M round in early 2022 led by Connected Capital with participation from PMV and Volta Ventures.

Funding history

1. EUR 3.625MMarch 2019Volta Ventures, Pamica, Group MC
2. EUR 3MJuly 2020existing investors
3. EUR 10M Series CMarch 2022Connected Capital, PMV, Volta Ventures

Media & appearances

• De CFO PodcastYouTube2024-11-27
  De CFO Podcast - Stefan Van den Bussche: een Business-Driven CFOBelgian B2B SaaS scale-up in creative automation, founded 2010, HQ in Aalst with a Chicago office, ~70 FTEs and recurring revenue above €8M heading to €10M.

Stated facts & numbers

• CHILI publish was founded in 2010, HQ in Aalst with an office in Chicago.De CFO Podcast 2024-11-270:05:41
• CHILI publish has around 70 FTEs and recurring revenue above €8 million, heading toward €10 million.De CFO Podcast 2024-11-270:05:41
• Finside Solutions was acquired in 2020; CHILI publish had been a client since 2017, after which Stefan became full-time CFO.De CFO Podcast 2024-11-270:04:09