Overview
Founded by Adrien Roose and Karim Slaoui in Brussels, Cowboy builds minimalist, software-connected electric bikes aimed at urban commuters who want a design-forward alternative to traditional cycling or public transport. Each bike integrates GPS, theft detection, and a companion app that provides navigation, ride statistics, and remote diagnostics.
The company raised significant venture funding and expanded its product line and distribution across European cities. Cowboy competes in the premium urban e-bike segment against brands like VanMoof (now defunct) and Specialized's e-bike lineup.
Cowboy is a notable example of Belgian hardware and software integration in the consumer mobility space.
Media & appearances
- De CFO PodcastYouTubeDe CFO Podcast - Stefan Van den Bussche: een Business-Driven CFOBelgian scale-up whose e-bike Stefan owns, reflecting his passion for the Belgian startup ecosystem.
Funding & milestones
3 events found for Cowboy · 2018–2022
Series AVenture / equity1 sourceEUR 10M
Reported amount EUR 10,000,000
Participating investor confirms €10m Series A led by Tiger Global; exact date from contemporaneous BikeBiz and FinSMEs.
Series BVenture / equity1 sourceEUR 23M
Reported amount EUR 23,000,000
Company-authored announcement confirms €23m completed Series B.
Series CVenture / equity1 sourceUSD 80M
Reported amount USD 80,000,000
Company-authored dated release confirms $80m Series C; $120m lifetime total excluded.
InvestorsIndex Ventures
Tiger GlobalExorHCVCSiam CapitalEothenIsomer Opportunities FundFuture Positive CapitalTriple Point Capital
Recorded history so far. Original currencies are preserved; amounts in different currencies are not added together. Debt, grants, acquisitions and listings are separate event types. Undated events appear last.
Key people
In the news
- What does it take to build with global ambition from Belgium? Good question. Tanguy Goretti has a few answers. Tanguy is the co-founder of Cowboy and Off The Radar, and CTO at Hexa. Across these ventures, he’s built companies with the ambition to compete far beyond Belgium’s borders. From reinventing urban mobility to building and backing the next generation of startups, he’s determined to see Belgian tech think bigger and earn its place on the international stage. At Brussels Think Bigger, he’ll share his take on ambition,
- Brussels, Think Bigger is already back at BeCentral 🚀 For this second edition, we’re bringing together three bold voices on ambition, and on what Belgium needs to do to help more entrepreneurs succeed, think globally and get noticed. Meet the people behind our 3 bold takes on ambition: - Emmanuelle Ghislain, CEO of PULSE Foundation and President of hub.brussels, is injecting new energy into entrepreneurship across Belgium and creating the conditions for more founders to succeed. - Tanguy Goretti, co-founder of Cowboy and Off The
- Cowboy brings AdaptivePower to its ebikes and shows why community building is critical to D2C salesToday Belgium ebike company Cowboy launched AdaptivePower, a technology that senses changes in the rider's environmental conditions in real-time, adjusting the power depending on the hill, wind or wei...
Tech.eu Belgium · 9 Mar 2023
Open roles (7)
- Head of GrowthBrussels · Aug 13, 2026
- Electronics Hardware EngineerBrussels · Jul 16, 2026
- Bike Passionate: Test Ride Ambassador - AntwerpAntwerp · Apr 21, 2026
- Bike Passionate: Test Ride Ambassador - BrusselsBrussels · Apr 21, 2026
- Bike Passionate: Test Ride Ambassador - GhentWavre · Apr 21, 2026
- Bike Passionate: Test Ride Ambassador - BrugesBruges · Apr 21, 2026
- Senior AccountantBrussels · Feb 24, 2026
Alumni 1 went on to found or lead
Adrien RooseCo-Founder & CEO→Co-Founder & CEO at amble
Related profiles
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