Overview
DESelect is a software company that offers instant optimization solutions for Salesforce Marketing Cloud, helping users enhance their marketing cloud implementations.
Key people
In the news
- I built my new project's website and email automation entirely with AI. Zero developers. It took multiple full days, possibly a week. It cost me more than hiring a freelancer in Colombia or Bali would have. Yet I'd do it again. Not because it was cheaper. Because after four startups I've learned there's no substitute for holding the tools yourself when they break. And they broke: a database migration that failed for an afternoon, a cache serving a page that didn't exist, an email automation that fired the wrong email on the very
- When I met Danielle Laughlin on a tropical island in the BVIs, I did not expect I'd be featured on her More Than Legal Podcast just a few months later, but here we are! This was a great moment to reflect on the startup journey and acquisition of DESelect by UNARIC! In this conversation, I share lessons from my founder journey, including why startups should sell before they build, how DESelect grew from an idea into a global platform, what it was like to navigate an acquisition, and why values and culture matter through every stage
Alumni 1 went on to found or lead
Anthony LamotCEO & Co-Founder→CEO at DESelect at UNARIC
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