Overview
Anthony Lamot is based in Austin and is co-founder and chief executive of DESelect, which he founded in July 2018 and led until August 2025. Since August 2025 he has been founder and chief executive of Indomitus LLC, and in September 2025 he became chief executive of UNARIC.
From April 2019 to March 2020 he was marketing automation lead at Toyota Motor Europe. Between March 2015 and July 2019 he worked at 4C as a project manager and lead consultant in marketing automation, and from November 2014 to July 2016 he was a business and technology consultant at Waeg. He began his career as a CRM consultant at Deloitte from September 2012 to October 2014. He was a researcher at the University of Bologna from September 2011 to January 2012, and in August 2011 worked as an event manager for The Yacht Week.
Lamot studied at Ghent University, completing a Master of Science in industrial and organisational psychology in 2012.
Career history
In the news
- How do you talk to someone who is asleep? 😴 In July, a team led by Ken Paller at Northwestern set up a sleep laboratory in Thimphu, Bhutan. Thirteen monks. Twenty-six nights. Electrodes on. These are expert practitioners of dream yoga, a tradition that has trained people in dreaming for roughly a thousand years. The team played cues while they slept and waited to see what came back. Here’s the thing: most of your body is paralyzed in REM sleep. The eyes and the breath are not. So the monks answered from inside their dreams
- This week Austin is proud to host the Principled Business Summit, with an amazing opening by Alexander McCobin ( Liberty Ventures Network ) and followed by an incredible keynote by John Mackey (founder Wholefoods) about capitalism as the best structure for win-win-win (yourself, others, and community). We live in a weird age where capitalism in practice and theory is loosing ground and socialism is being perceived more favorably. Yet capitalism is arguably the leading driver of the immense growth in global prosperity over the last
- Wealth buys freedom." Yet, some of the most fiercely free people I know don't have money. Or care for it. So what is freedom, then? I have been chewing on this since the exit. A year with more money than before, and, on paper, more freedom than ever. And yet the moments I felt most free were not the ones with the most options. Here is where I landed: freedom is *functional* optionality. Not how many doors exist. How many you would actually walk through. Taleb's caveat says it best: an option only has value if you are willing to
- GrokBot is now doing our shopping. Yup, I gave it our credit card. And it's awesome. For example: Earlier today, tickets went on sale for Boom Festival. The problem? Aside from potentially having to wait in digital queues, the sales went live at 3AM CT (my timezone). And I like my beauty sleep. 😴 So I thought I'd let GrokBot try it, and sure enough, I found 2 tickets in my inbox this morning. This is the future of shopping. When the internet started to boom, people were scared of leaving their credit card info on websites. Today,
- Tonight, 7 pm Central: How Lucid Dreaming Works, and How to Start. One hour. Online. Free. If you have been reading along this week, tonight is where it comes together: the science, the techniques by the moment of the night, and a guided practice at the end so you can try it tonight. Bring a notebook. Seat: https://lnkd.in/gzxsKV-u Austin folks: come, and stay for the last five minutes. There are some things in person coming up that I would love to see you at. See you tonight 🙏
- I don't dream." You do. Four or five times a night. You just do not remember. Day seven of a week on lucid dreaming, and this is the one thing everyone can start tonight. Every lucid dreamer I know began the same way. Not with a technique. With a notebook. => Notebook and pen next to the bed. Not the phone, the screen wakes you up. => Before sleep, one sentence: "Tonight I will remember my dreams." => On waking, do not move. Do not check anything. Ask: what was just happening? => Write whatever comes. Two words is fine. "Office.
- The number one reason people fail at lucid dreaming: timing. Day six of a week on this. Yesterday was the invitation (Thursday, 7 pm Central, link in that post). Today, the one thing I wish someone had told me at the start. The main technique is called MILD. It came out of that Stanford lab in the 80s and it still has the best numbers. It is simple: before you fall asleep, you rehearse one sentence. "Next time I am dreaming, I will remember I am dreaming." Here is what most people do: say it at 11 pm, fall asleep, wake up at
- Over the past four days I have written about lucid dreaming: what it feels like, how a lab proved it, what it is good for. Here is the part I care most about: it is a skill, and almost nobody is taught it. Around 55% of people have had a lucid dream at least once. About one in five has one every month. That is from a review of fifty years of studies. Almost none of those people did it on purpose. So this Thursday, October 1, I am hosting a free one-hour online session: How Lucid Dreaming Works, and How to Start => what a lucid dream
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