Overview
Hashting offers connected promotions, dynamic pricing, and consumer engagement solutions for brands across FMCG, consumer electronics, beverages, and other sectors. The platform serves major companies including Nestlé, Unilever, P&G, Bosch, Siemens, AB InBev, and Heineken, enabling shelf promotions, product registrations, loyalty programs, and verified activations at scale.
Key people
In the news
- What if your next #activation didn't have to start from zero? 🎃 Last Halloween, #Strongbow and Hashting gave away thousands free pints in participating pubs. 🍻 But the most interesting part wasn't the free beer. It was what happened next ‼️ → 1 in 4 visitors claimed a code. Above the 1-in-5 benchmark. → 55% conversion from own social channels. Turns out, reaching existing pub fans really works. → 29% of claims came through referrals. Friends brought friends. No additional media spend needed for those referrals. 3️⃣ insights from
- You run a promo in 40(0) bars. Table tents out. Sales team briefed. Campaign launched! Yay! A month later someone from higher up asks: "How many pints did we actually sell? And why should we do this (campaign) again next quarter?" That question is getting harder to dodge. Europe drinks 9% less beer than in 2019. The bar's share dropped from a third to a quarter. But 0.0 is growing fast! Fewer pints. Fewer bars. Every promo euro has to prove itself, and every launch has to beat the last one. Tough question. And exactly the one
- When was the last time your trial campaign could tell you exactly which retailer converted a new buyer, and what it cost? Friday 18 September. Nobu Hotel, London. Two of our team, James Elsworth and Sean Power, are in the room when Gold for Best Trial and/or Acquisition Campaign is called. Plenish × Hashting. Give it a shot. Later that evening, Bronze for Best Use of Data and Insights. Same campaign. The Institute of Promotional Marketing (IPM) judges scored both on creative execution, strategic insight and proven results.
- WORLD PET DAY | SPECIAL OFFER FOR PETCARE BRANDSWhat if World Pet Day becomes more than just another social media post? For World Pet Day, Hashting is opening up a one-time special campaign offer for Petcare Brands that want to turn engagement into measurable consumer connections, product trial and sales. Think beyond a simple giveaway. Mars Petcare, for example, extended its activation beyond World Pet Day into the Christmas period with SHEBA, inviting cat owners to upload a photo of their cat for the chance to win one year of
- Mondelēz just launched a “Tournée Nationale” for its Côte d’Or x Biscoff collab: 100% cashback on one product. A tasty way to drive national trial at scale. 🍫 Smart setup. Simple mechanic. Here’s what we know from running cashback campaigns like this: → Each claimed purchase is verified through receipt upload → Each approved purchase can be attributed to the campaign → Participants can opt in to stay connected with the brand → Referral mechanics can turn buyers into the next wave of reach The hidden upside sits in the
- Imagine a Black Friday that leaves you with more in January than it cost you in November. The same promo euro can buy a sale, or a sale plus an owner, a review and the data for next time. That choice sits in the mechanics.
- I love campaigns that make you look at something completely ordinary differently. Like… a pack of frankfurters. 🌭 Because what @Herta and Hashting built here wasn’t really a cashback promotion. It was a mini growth engine sitting on a supermarket shelf. See pack. Scan QR. Try free. Buy. Review. Refer a friend. And repeat. Over a 59-day activation, the campaign generated 30K+ landings, accepted redemptions and verified reviews. 1 of 4 peeps came from a referral. And almost half of the peeps chose Whatsapp as their preferred channel.
- If I were locking Black Friday budget for an electronics brand right now, I’d ask one uncomfortable question: How much of our promo budget will go to people who were going to buy anyway? Because in consumer electronics, Black Friday gets expensive fast. €100 cashback on a €1,000 TV. €150 off a washing machine... Retailer promotions stacked on top. Media spend pushing the offer. Then sales go up. Clap clap clap ! But can we actually prove the promotion created the sale? Or did you just give away margin on demand that already existed?
Alumni 1 went on to found or lead
Bart Van TigcheltBusiness Consultant→Partner at iVisual
Something wrong or missing? Send an update. Fixed within 24 hours.