Overview
Hashting offers connected promotions, dynamic pricing, and consumer engagement solutions for brands across FMCG, consumer electronics, beverages, and other sectors. The platform serves major companies including Nestlé, Unilever, P&G, Bosch, Siemens, AB InBev, and Heineken, enabling shelf promotions, product registrations, loyalty programs, and verified activations at scale.
Key people
In the news
- WORLD PET DAY | SPECIAL OFFER FOR PETCARE BRANDSWhat if World Pet Day becomes more than just another social media post? For World Pet Day, Hashting is opening up a one-time special campaign offer for Petcare Brands that want to turn engagement into measurable consumer connections, product trial and sales. Think beyond a simple giveaway. Mars Petcare, for example, extended its activation beyond World Pet Day into the Christmas period with SHEBA, inviting cat owners to upload a photo of their cat for the chance to win one year of
- Mondelēz just launched a “Tournée Nationale” for its Côte d’Or x Biscoff collab: 100% cashback on one product. A tasty way to drive national trial at scale. 🍫 Smart setup. Simple mechanic. Here’s what we know from running cashback campaigns like this: → Each claimed purchase is verified through receipt upload → Each approved purchase can be attributed to the campaign → Participants can opt in to stay connected with the brand → Referral mechanics can turn buyers into the next wave of reach The hidden upside sits in the
- Imagine a Black Friday that leaves you with more in January than it cost you in November. The same promo euro can buy a sale, or a sale plus an owner, a review and the data for next time. That choice sits in the mechanics.
- I love campaigns that make you look at something completely ordinary differently. Like… a pack of frankfurters. 🌭 Because what @Herta and Hashting built here wasn’t really a cashback promotion. It was a mini growth engine sitting on a supermarket shelf. See pack. Scan QR. Try free. Buy. Review. Refer a friend. And repeat. Over a 59-day activation, the campaign generated 30K+ landings, accepted redemptions and verified reviews. 1 of 4 peeps came from a referral. And almost half of the peeps chose Whatsapp as their preferred channel.
- If I were locking Black Friday budget for an electronics brand right now, I’d ask one uncomfortable question: How much of our promo budget will go to people who were going to buy anyway? Because in consumer electronics, Black Friday gets expensive fast. €100 cashback on a €1,000 TV. €150 off a washing machine... Retailer promotions stacked on top. Media spend pushing the offer. Then sales go up. Clap clap clap ! But can we actually prove the promotion created the sale? Or did you just give away margin on demand that already existed?
- A pharmacist told us she loves running promotions. She just cannot afford to pay for them. That is the whole problem in one sentence. Every independent pharmacy is its own little business. Hundreds of owners. Hundreds of decisions. A brand launches one promotion, and it lands in hundreds of different ways. Sometimes not at all. So for the Eucerin Red Event, we kept it simple. Buy more, get more back. Spend €20, get €5. Spend €40, get €12. The pharmacy gives the discount. Beiersdorf pays for it. Nobody at the counter carries the risk.
- 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗶𝘀 𝘄𝗵𝗲𝗻 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗿𝗲𝘀𝘁𝗼𝗰𝗸 𝗲𝗺𝗽𝘁𝘆 𝗳𝗿𝗲𝗲𝘇𝗲𝗿𝘀. 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝘀𝗸𝗲𝘁? Every autumn, a wave of students moves into new rooms and fills empty kitchens. Comfort food sits at the top of the list, and pizza leads it. This is one of the best trial windows of the year for a comfort-food brand, and it is about to open. Here is what makes it worth acting on now. You do not need a big-budget campaign to find out whether a promo works. You can run a small pilot
- Giving away product sounds expensive. Unless you look at what comes back! With Strongbow Tropical from The HEINEKEN Company, a free-trial activation wasn’t just about getting cider into someone’s hands. It created three opportunities: → Immediate value from the activation → Trial with consumers who might not have bought otherwise → Future sales if #trial turns into repeat purchase And there’s more happening behind the purchase. Every activation can also create an owned audience you can reach again + reviews and consumer
Alumni 1 went on to found or lead
Bart Van TigcheltBusiness Consultant→Partner at iVisual
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