Immowi

Overview

Immowi generates and manages sales leads for real estate agents and property developers. It was founded in 2019 by Anton De Clercq, who is founder and CEO. The company runs paid and organic campaigns for individual property projects and delivers the resulting leads through MyImmowi, its own platform for capturing, scoring and enriching leads, managing projects and units, and running ad campaigns across Meta, Google and LinkedIn. Leads are sold on a pay-per-lead basis combining a service fee with per-lead costs. Named clients include Immobel, for which campaigns ran on the UNI, BrouckR, O'Sea and Universalis Park developments, along with HCC Projects in Ostend, Altro Vastgoed, Fjord & Alysee and Alvidar Capital in Spain. In March 2021 the company worked with 75 international developers on more than 600 residential projects across Belgium, France, Spain, the Netherlands and Portugal, and it now lists activity in 12 countries. The legal entity is Immowi International BV, enterprise number 0695.794.361.

Funding history

• 2021 capital round: Capital round started with the financing advisers of The Harbour; no amount disclosed

Stated facts & numbers

• Founded: 2019
• Legal entity: Immowi International BV, enterprise number 0695.794.361, incorporated 11 May 2018
• Headquarters: Ghent
• Employees: 2-10
• Founder & CEO: Anton De Clercq
• Product: MyImmowi lead intelligence and campaign platform
• Owned websites: 15+ property platforms including Immowatchers, Vastgoed aan de Kust and Studentenvastgoed
• Monthly reach: 3,245,541 people; 61,000 mailing subscribers
• Markets: 12 countries, including Belgium, the Netherlands, Spain, Portugal, Greece and Germany
• Customers: Immobel, HCC Projects, Altro Vastgoed, Fjord & Alysee, Alvidar Capital
• Business model: Pay-per-lead with a service fee and money-back guarantee on unqualified leads