Overview
Based in Ghent and part of the Wintercircus community, Introw addresses a gap in the B2B tech stack: while CRM systems handle direct sales and marketing platforms handle demand generation, the management of partner ecosystems typically falls to spreadsheets and manual processes.
Introw provides software for companies that rely on channel partners, resellers, or referral networks to drive sales. The platform tracks partner activity, deal registration, performance metrics, and enablement resources, giving partner managers visibility into their indirect revenue channels.
Leadership & org chart
In the news
- Forget about the rumors of another Taylor Swift world tour. We’re here to give you some hope! The Introw team is touring in Q4. Here’s what’s coming up in the next few weeks, so you don’t miss the ticket sale. Let’s connect and meet up. We’ll be just around the corner waiting for you (in a non-creepy way). 😉 Andreas Geamanu, Simon Van Den Hende, Géraldine Vander Stichele, Jack Rudman, Quinten Robichez, Sara De Meurichy, Massimo Giunta and Anton Robbrecht: Wishing you best of luck with the tour. Show Taylor how it’s done!
- AI verandert niet alleen wat IT-partners verkopen, maar ook hoe ze verkopen In het IT-partnerkanaal voltrekken zich twee veranderingen tegelijk. AI wordt een nieuwe categorie beheerde dienstverlening, terwijl AI-agenten ook steeds meer werkzaamheden binnen het verkoopkanaal zelf overnemen. De Global Technology Industry Association (GTIA) heeft de Managed Intelligence Alliance opgericht om managed service providers te ondersteunen bij AI-agenten, automatisering en beheerde AI-diensten. Het initiatief werkt onder meer aan
- Hardware rarely sells alone. For B2B manufacturers and hardware companies, distributors and dealers bring: 🌎 Local coverage 🛠️ Installation and service 👥 Access to networks The real question is no longer whether to use a channel. It’s how to make that channel visible, structured, and scalable. We unpacked exactly that with Groupe Lakhos in our latest webinar. The recording is in the comments 👇
- Organizing a Halloween party with your partners? Here are some costume ideas 🎃 We know you all have a partner in mind for each costume 👻
- Halloween confession time 🎃 I’m a ghost, and I’ve haunted every kind of partner program. Which partner type haunts yours? Vote below 👇 👻 Referral: sends you leads, you close the deal. Then floats by asking “any update?” 🧛 Reseller: buys your product and sells it to their own customers. Lives on margin, not blood. 🧟 Affiliate: promotes you through links and earns per signup. Arrives in hordes. 🐺 Agency: markets or delivers your product for their clients. Howls for campaign kits. Got a partner Halloween story? Leave it in the
- Some partner programs are still waiting on that first portal login 💀 Your partners already live in Slack, Teams and their inbox. That’s where they register deals, ask questions and check commissions when nobody makes them go anywhere else. Meet them there and the waiting stops 👻
- If it’s hard to use, they won’t use it.” Jackson White, CCO at Sentinel Photonics, knew his partners wouldn’t adopt clunky software. So he put their experience first. The result: 30+ active partners in the first month, live in just 7 days. This Thursday, we show how B2B hardware companies get dealers and distributors this engaged. Case study and webinar links in the comments 👇
- Slow Sunday run got a little out of hand 🏃 The Introw team ran the BRITA Group Urban Trail of Ghent today: through museums, the city hall, the legendary velodrome 't Kuipke, and straight across the school campuses where a few of us once had our 9 a.m. lectures. 🎓 Tired legs, happy team 🫶🏻🤩
Backers
Pitchdrive
Pitchdrive is a venture capital fund that invests in pre-seed and seed stage startups, with four funds raised totaling €250K-2M in first-check investments, and a portfolio of over 70 companies backed globally.
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