Overview
iTraceiT is an independent Belgian software company established in 2021 and headquartered in Hennuyères. Its platform records and verifies product data across global supply chains, supporting regulatory compliance and Digital Product Passport readiness. The platform started in the diamond and jewelry sector, where it introduced a digital diamond passport that follows a stone from mine to jeweller, recording each transaction with photos, videos, invoices and transport documents so a buyer can verify the history through a QR code. That blockchain application for recording processes performed on diamonds and gemstones rolled out in April 2022. iTraceiT has since become sector agnostic, with deployments in food, mining, minerals, luxury and fashion across six countries, and more than 100 companies in the jewelry, luxury and resource industries use it, including CATOCA, Dianco and Endiama Mining. In September 2023 the Government of Wallonia granted the company EUR 250,000 to fund expansion in the United States and India and to establish a research and development centre.
Stated facts & numbers
- Founded: 2021
- Headquarters: Hennuyères, Belgium
- Founder and CEO: Guy De Smet
- Senior Advisor: Frederik Degryse
- Countries: 6
- Customers: over 100 companies in jewelry, luxury and resource industries, including CATOCA, Dianco and Endiama Mining
- Product: blockchain-powered traceability platform with Digital Product Passport readiness
- Grant: EUR 250,000 from the Government of Wallonia, September 2023
Key People
Key people
In the news
- 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝗳𝗶𝘃𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗼𝗿𝗶𝗴𝗶𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗼𝗻𝗲 𝗳𝗶𝗻𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁? Once materials are blended, you can no longer physically separate one source from another. But that does not mean the traceability record has to stop there. The challenge is preserving the connection between the final product and everything that contributed to it. A traceability system designed for transformation can record the blending event itself: which batches entered the
- 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗳𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗿𝗮𝗿𝗲𝗹𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 𝗼𝗻 𝗮 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝘀𝗵𝗲𝗲𝘁. Companies track production, logistics and labour costs. The cost of fragmented documentation is harder to quantify, but it becomes visible in the friction it creates: Delayed shipments while a missing record is retrieved. Slower onboarding when a new buyer requires supporting evidence. Greater exposure when a claim cannot be readily substantiated. Time and resources spent retrieving,
- 𝗦𝗼𝘃𝗲𝗿𝗲𝗶𝗴𝗻𝘁𝘆 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀. 𝗧𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗴𝗶𝘃𝗲𝘀 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗿𝗶𝗴𝗶𝗻 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝘁𝗼 𝘁𝗿𝗮𝘃𝗲𝗹 𝘄𝗶𝘁𝗵 𝗶𝘁. That is the principle behind the iTraceiT Government Program: a national traceability framework that allows governments to strengthen proof of origin while retaining authority over their rules, licences and data. When information is structured at national level, provenance can become an asset for the country and the industries
- 𝗖𝗿𝗮𝗳𝘁𝘀𝗺𝗮𝗻𝘀𝗵𝗶𝗽 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝘃𝗮𝗹𝘂𝗲. 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁. 𝗧𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗴𝗶𝘃𝗲𝘀 𝗯𝗼𝘁𝗵 𝗮 𝗻𝗲𝘄 𝘄𝗮𝘆 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. A customer may choose a piece because of its design, craftsmanship, rarity or the reputation of the house behind it. These are part of what gives luxury its meaning and desirability. Traceability creates an opportunity to bring greater depth to those qualities. When a product is connected to reliable information about its
- Comprendre un marché commence par les personnes qui le font vivre. La semaine dernière, notre équipe a participé à la mission économique organisée au Botswana par Wallonia in South Africa - AWEX Avant d'envisager toute collaboration, nous avons pris le temps d'écouter. Cette mission nous a permis de rencontrer des acteurs économiques et institutionnels botswanais, de mieux comprendre leurs priorités et d'observer de près les réalités d'un marché important pour nos secteurs. Ce type de déplacement offre ce qu'aucun échange à
- From an idea born in Wallonia to a traceability platform now active across four continents. Our Wallonia Starter Business Award 2026 is an opportunity to look back at what we are building and the ecosystem behind that journey. In this edition, our CEO and co-founder Guy De Smet shares the vision behind iTraceiT, our international growth, and the partnerships and people helping us build traceability across global value chains. Every recognition has a story behind it. Read ours. #iTraceiT #WalloniaInternationalBusinessAwards #AWEX
- Audacious ideas, a clear vision and a well thought out strategy.” Thank you, Laurence Glautier, for these words and for presenting iTraceiT with the Wallonia Starter Business Award 2026. From the beginning, our ambition has been to rethink how traceability can bring greater transparency, trust and accountability to increasingly complex global supply chains. Seeing that vision grow beyond Wallonia and find its place across new markets, industries and international partnerships makes this recognition particularly meaningful.
- 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗯𝗲 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗴𝗶𝘃𝗶𝗻𝗴 𝘂𝗽 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮? Transparency is essential to traceability. But in a complex supply chain, transparency does not mean unrestricted access to every piece of information. A manufacturer may need to verify where a material came from without accessing commercially sensitive information about another actor. A certification body may require specific supporting evidence. A customer may only need selected provenance information. And internal
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