Overview
iTraceiT is an independent Belgian software company established in 2021 and headquartered in Hennuyères. Its platform records and verifies product data across global supply chains, supporting regulatory compliance and Digital Product Passport readiness. The platform started in the diamond and jewelry sector, where it introduced a digital diamond passport that follows a stone from mine to jeweller, recording each transaction with photos, videos, invoices and transport documents so a buyer can verify the history through a QR code. That blockchain application for recording processes performed on diamonds and gemstones rolled out in April 2022. iTraceiT has since become sector agnostic, with deployments in food, mining, minerals, luxury and fashion across six countries, and more than 100 companies in the jewelry, luxury and resource industries use it, including CATOCA, Dianco and Endiama Mining. In September 2023 the Government of Wallonia granted the company EUR 250,000 to fund expansion in the United States and India and to establish a research and development centre.
Stated facts & numbers
- Founded: 2021
- Headquarters: Hennuyères, Belgium
- Founder and CEO: Guy De Smet
- Senior Advisor: Frederik Degryse
- Countries: 6
- Customers: over 100 companies in jewelry, luxury and resource industries, including CATOCA, Dianco and Endiama Mining
- Product: blockchain-powered traceability platform with Digital Product Passport readiness
- Grant: EUR 250,000 from the Government of Wallonia, September 2023
Key People
Key people
In the news
- We are proud to receive the Wallonia Starter Business Award 2026 at the Wallonia International Business Awards. For iTraceiT, this recognition carries a special meaning. What started in Wallonia with an ambition to bring greater transparency, trust and accountability to complex supply chains is today taking us far beyond our borders. Every new market we enter, every partnership we build and every organisation that chooses iTraceiT strengthens that ambition. Receiving the Wallonia Starter Business Award is therefore not only
- 𝗔 𝗰𝗵𝗮𝗶𝗻 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗱𝘆 𝗶𝘀 𝗼𝗻𝗹𝘆 𝗮𝘀 𝘀𝘁𝗿𝗼𝗻𝗴 𝗮𝘀 𝘁𝗵𝗲 𝗵𝗮𝗻𝗱𝗼𝘃𝗲𝗿𝘀 𝗶𝘁 𝗰𝗮𝗻 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁. Traceability is often associated with establishing where a product originated. But origin is only the beginning of the record. Once a material leaves its first point of production, it may pass through traders, aggregators, exporters, processors, manufacturers and other actors before reaching the next stage of the value chain. Each transfer introduces information that needs to remain connected to the product:
- 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮 𝗱𝗶𝗮𝗺𝗼𝗻𝗱 𝗶𝘀 𝗿𝗲𝗹𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝘀𝗶𝗺𝗽𝗹𝗲. 𝗨𝗻𝘁𝗶𝗹 𝗼𝗻𝗲 𝗱𝗶𝗮𝗺𝗼𝗻𝗱 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘀𝗶𝘅. Transformation is one of the most important moments in a traceable diamond supply chain. A rough diamond can be divided into several stones, each following its own path through cutting and polishing before becoming an individual polished diamond. At each of these moments, traceability has to reflect what actually happened. This is particularly important because transformation creates a new data
- 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗼 𝗻𝗼𝘁 𝗮𝗽𝗽𝗲𝗮𝗿 𝗶𝗻 𝗮 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱. Technology can connect records across a supply chain, but understanding how those records should work starts with the people who use them. Producers, exporters, institutions, and brands each see a different part of the same journey. That is why iTraceiT continues to spend time on the ground with the people and organizations shaping those value chains.
- 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁 𝗵𝗮𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗮𝘀𝘀𝗽𝗼𝗿𝘁 𝗶𝘁𝘀𝗲𝗹𝗳. The real preparation begins with the information behind it, not with the regulatory deadline. The DPP is often discussed as though one date will suddenly apply across every industry. In practice, requirements are being developed progressively, with timelines and data expectations depending on the relevant product category and regulation. That makes it important to
- 𝗧𝗵𝗲 𝗶𝗧𝗿𝗮𝗰𝗲𝗶𝗧 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: 𝘄𝗵𝗲𝗿𝗲 𝘁𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿 𝘁𝗼 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. iTraceiT gives a company a structured way to record and share information across its product journeys. But being part of the iTraceiT ecosystem also means becoming part of a community that already brings together actors from different stages of the value chain. Producers, manufacturers, brands and other industry participants often face different parts of the same challenge.
- 𝗔 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲 𝗰𝗮𝗻 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗮 𝗹𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗶𝘀 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁. For diamonds, gemstones, jewellery and other high-value products, certificates can carry important information about identity, characteristics or provenance. But the document itself is only one part of the confidence it creates. What matters is whether the information it presents can be connected to reliable records behind it. When
- 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗵𝗮𝗻𝗱𝗼𝘃𝗲𝗿 𝗺𝗮𝘆 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲𝗻𝗮𝗻𝗰𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝘀𝗮𝗹𝗲. Long before a rough stone is cut, polished, or set into jewellery, important information already exists around it: where it came from, under which licence it was produced, when it entered the supply chain, and who was responsible for that first handover. Capturing this information close to origin gives every stage that follows a stronger foundation. For producers, it helps preserve their contribution to the
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